accesso Webinar Series Presents: Building Loyal Patrons with our accesso ShoWare Solution's Memberships Module

Research shows it costs five times more to acquire new customers than it does to retain existing ones. The philosophy behind this is simple: it’s much easier to keep patrons who are already familiar with your venue engaged than it is to start from scratch, finding new customers, making them aware of your venue and performances, and encouraging them to visit. Furthermore, existing patrons are more likely to step into deeper levels of commitment than brand new customers. Watch our webinar to learn more about building loyal patrons with memberships!