Zoos Wild About Apps
A growing number of zoos across the U.S. are launching mobile websites and smart-phone applications as they rebrand themselves for the iPod generation. Historically viewed as a more passive experience, zoos like the Cincinnati Zoo and Botanical Garden, Columbus Zoo and Aquarium, Houston Zoo, and Memphis Zoo have embraced the mobile apps phenomenon to offer a richer and more engaging guest experience.
Using accesso MOBILE apps, all four zoos can now offer a personal tour guide in the palm of guests’ hands, helping them easily navigate exhibits and animals they want to see, review info about special events, locate the nearest restroom or find their friends through a precise GPS enabled map. This unique mobile platform also supports robust multimedia content such as video, audio and integration with social media applications including Facebook and Twitter.
The accesso MOBILE apps system is also helping zoos like the Columbus Zoo drive revenue by implementing strategic revenue opportunities such as sponsorships or ticket sales. Columbus Zoo’s app not only features content, but through an integrated interface with accesso’s robust ticketing platform, allows guests to make secure purchases for tickets through their mobile phone and have a scanable bar code delivered right to their mobile device.