GUEST-FRIENDLY MOBILE SOLUTION PROVIDES ZOO AND ATTRACTION INFORMATION

PLUS REVENUE GENERATION OPPORTUNITIES

Orlando, FL (July 12, 2011) –
A growing number of zoos across the U.S. are launching mobile websites and smart-phone applications as they rebrand themselves for the iPod generation. Historically viewed as a more passive experience, zoos like the Cincinnati Zoo and Botanical Garden, Columbus Zoo and Aquarium, Houston Zoo, and Memphis Zoo have embraced the mobile app phenomenon to offer a richer and more engaging guest experience.

Using accesso MOBILE, all four zoos can now offer a personal tour guide in the palm of guests’ hands, helping them easily navigate exhibits and animals they want to see, review info about special events, locate the nearest restroom or find their friends through a precise GPS enabled map. This unique mobile platform also supports robust multimedia content such as video, audio and integration with social media applications including Facebook and Twitter.

The accesso MOBILE system is also helping zoos like the Columbus Zoo drive revenue by implementing strategic revenue opportunities such as sponsorships or ticket sales. Columbus Zoo’s app not only features content, but through an integrated interface with accesso’srobust ticketing platform, allows guests to make secure purchases for tickets through their mobile phone and have a scanable barcode delivered right to their mobile device.

Attraction operators can learn more about the new accesso MOBILE solution by visiting exhibition booth 331 during the Association of Zoos and Aquariums Annual Conference in Atlanta, September 12 – 17, 2011