accesso Blog Series: How to Create an Effective Journey Map for Your Museum.

A hot topic in and around museums is the visitor journey. Not just reserved for the museum community but in many experiential leisure industries, the guest journey has become central to conversations around road mapping, planning, exhibition preparation and engagement in general. If your venue has not yet begun this exploration, you may be asking what is a journey map and why is it important to my organization? Read on to discover why journey mapping is important and what it can do for your cultural institution.