accesso Webinar Series Presents: Building Loyal Patrons with our accesso ShoWare Solution's Memberships Module.

**accesso** Webinar Series Presents: Building Loyal Patrons with our **accesso ShoWare** Solution's Memberships Module.

Research shows it costs five times more to acquire new cus­tomers than it does to retain exist­ing ones. The phi­los­o­phy behind this is sim­ple: it’s much eas­i­er to keep patrons who are already famil­iar with your venue engaged than it is to start from scratch, find­ing new cus­tomers, mak­ing them aware of your venue and per­for­mances, and encour­ag­ing them to vis­it. Fur­ther­more, exist­ing patrons are more like­ly to step into deep­er lev­els of com­mit­ment than brand new cus­tomers. It might start with a sin­gle tick­et pur­chase, then grad­u­al­ly evolve into repeat vis­its before step­ping into a full-fledged sub­scrip­tion or sea­son tick­et pack­age. If you take the time to devel­op these rela­tion­ships, it won’t be long before these patrons become brand ambas­sadors in your com­mu­ni­ty, encour­ag­ing their friends and fam­i­ly to join them in their next vis­it, post­ing about their expe­ri­ences on social media, and even become donors or sponsors.

One of the eas­i­est ways to build strong rela­tion­ships with your cus­tomers is to offer mem­ber­ship pack­ages. By becom­ing a mem­ber of your orga­ni­za­tion, cus­tomers can have access to spe­cial perks and incen­tives that deliv­er increased val­ue com­pared to a stan­dard tick­et pur­chase. For some patrons, it also helps devel­op a sense of com­mu­ni­ty, affil­i­a­tion, and iden­ti­ty. The ben­e­fits to your orga­ni­za­tion are also strong: mem­ber­ships build cus­tomer loy­al­ty and cre­ate both imme­di­ate and long-term rev­enue streams for your orga­ni­za­tion: a recent study sug­gests that ful­ly-engaged cus­tomers will deliv­er a 23% pre­mi­um over your aver­age customer.

Whether you are a hock­ey are­na, casi­no, or non-prof­it the­atre, you can cre­ate a mem­ber­ship pro­gram that is cus­tomized to the unique needs of your venue with our acces­so ShoWare Mem­ber­ships mod­ule. Our flex­i­ble solu­tion allows for unlim­it­ed mem­ber­ship cam­paigns at a vari­ety of lev­els (price ranges or sta­t­ic lev­els), and mem­ber­ships are instant­ly acti­vat­ed in the cart so your cus­tomers can access ben­e­fits imme­di­ate­ly. Ben­e­fits could include sys­tem-dri­ven perks that are admin­is­tered auto­mat­i­cal­ly, such as dis­count­ed tick­ets, while oth­ers could be access to spe­cial pre-sales or pre-show events that you deliv­er on-site. The pos­si­bil­i­ties are endless!

Watch our webi­nar to learn more. If you have ques­tions or would like a per­son­al­ized demon­stra­tion, let us know about your busi­ness needs here or email sales@​accesso.​com.