The Truth about Theme Park Ticketing: Interview with Steven K. Brown of accesso

The Truth about Theme Park Ticketing: Interview with Steven K. Brown of **accesso**

From Blooloop​.com

In an exclu­sive Blooloop inter­view Steven K. Brown, CEO of acces­so, shares his unique per­spec­tive on enter­tain­ment and theme park tick­et­ing strate­gies and the impor­tance of eCommerce. 

An excerpt:

(On the top­ic of how the Inter­net has changed tick­et­ing for the theme park industry)

If an attrac­tion has not placed a sig­nif­i­cant focus on the inter­net tick­et­ing rev­o­lu­tion, they will soon find them­selves way behind their com­pe­ti­tion. Online, print-at-home tick­et­ing is far more strate­gic than just an added guest con­ve­nience and a means of speed­ing up the front gate lines. Get­ting guests into the park more quick­ly means they can squeeze in an extra ride or maybe have time for anoth­er soda pur­chase. Research clear­ly shows the more attrac­tions a guest expe­ri­ences in a day, the high­er they score their val­ue for the mon­ey and the high­er they rate their intent to rec­om­mend the park to friends.” 

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