The Truth about Theme Park Ticketing: Interview with Steven K. Brown of accesso
In an exclusive Blooloop interview Steven K. Brown, CEO of accesso, shares his unique perspective on entertainment and theme park ticketing strategies and the importance of eCommerce.
(On the topic of how the Internet has changed ticketing for the theme park industry)
“If an attraction has not placed a significant focus on the internet ticketing revolution, they will soon find themselves way behind their competition. Online, print-at-home ticketing is far more strategic than just an added guest convenience and a means of speeding up the front gate lines. Getting guests into the park more quickly means they can squeeze in an extra ride or maybe have time for another soda purchase. Research clearly shows the more attractions a guest experiences in a day, the higher they score their value for the money and the higher they rate their intent to recommend the park to friends.”