Caesars Entertainment Selects accesso for Ticketing & eCommerce for the Las Vegas High Roller
ORLANDO, Fla. (1-April-2014) – Caesars Entertainment has selected accesso (AIM:ACSO) to develop and support the comprehensive ticketing framework for the Las Vegas High Roller, the world’s tallest observation wheel at The LINQ, a $550-million open air shopping, dining and entertainment district located at the heart of the Las Vegas Strip.
Using the accesso Passport® ticketing suite allows the High Roller to offer its guests convenient access to advance ticket sales through their desktop computers, tablets and mobile devices as well as support the new attraction’s onsite sales with traditional point-of-sale, mobile point-of-sale and self-service kiosks.
“The Las Vegas High Roller will quickly become one of the hottest tickets in Las Vegas and the accesso Passport solution gives us the flexibility we need to offer tickets across the full spectrum of the sales process – at-home, online, mobile devices, and in-market,” said Eric Eberhart, general manager of the Las Vegas High Roller.
The 550-foot-tall High Roller serves as the crown jewel of The LINQ, a new Las Vegas development designed to be a hub of social activity and connectivity.
“It’s an honor to have been selected to deliver our comprehensive ticketing solution for an attraction that will quickly become one of the world’s most iconic,” said Steve Brown, accesso COO. “Today’s travelers have their mobile devices on them at all times, so by leveraging this important and growing channel as a core part of the Accesso Passport solution, we are confident the High Roller will quickly be recognized as the most accessible attraction to buy tickets for in Las Vegas.”
The Las Vegas High Roller is the tallest observation wheel in the world. Located at the end of The LINQ, the High Roller features 28 glass-enclosed cabins that can accommodate up to 40 passengers offering stunning views of The Strip.