Archives November 2017

User Testing is the practice of connecting with real users to observe them interacting with your product and to understand the goals they want to achieve while using it. It often surfaces pain points in the digital experience that may be a barrier to achieving these goals. This insight is indispensable to building a product that users really want, will continue to use, and will ultimately recommend to others. Simply put, User Testing can be an effective way to predict your Theme Park app’s success and profitability.

Understanding data is the key to making better business decisions, but when it comes to tracking the performance of your online sales, it can be difficult for the average user to know where to start. As part of our commitment to partnership, we strive to empower our clients with the tools they need to analyze their eCommerce data effectively and efficiently. We know that many of our clients use Google Analytics as their web analytics tool, and others have shared that they are interested in getting started with this popular program. We asked our in-house expert Leslie Strickland, Manager of Business Intelligence, to share her top insights from managing analytics tracking for our accesso Passport clients in a recent webinar.