Archives September 2021

When you think about your ski area’s top goals for the 2021-2022 season, driving revenue, achieving high visitation, and selling more season passes may likely top the list. However, at the end of the day, the most important measure of your operation’s success is the happiness of your guests. While the industry has been remarkably resilient in the wave of COVID-19, there’s one persistent challenge that looms: the staffing crisis. Read on to discover how your ski area can address these challenges with the help of technology.

Generation Z (Gen Z) is taking the world by storm and the proof is in the numbers. This generation alone made up 20% of the U.S. population last year and the number of Gen Z online shoppers is expected to surpass 37 million by the end of 2021. The importance of this shift, especially for those in leisure and entertainment, can’t be overstated. Learn how to reach and engage this important demographic through a personalized guest experience that's designed to meet their unique wants and needs.

Virtual queuing solutions can go by many names. Whether you call it a line management system or a virtual queue management suite, the benefits are the same: getting guests out of line and into more enjoyable experiences—resulting in higher NPS scores, new revenue streams, and more repeat visits! Watch our video to learn more about our accesso LoQueue® virtual queuing solutions and how virtual queuing works.

With IAAPA Expo Europe just a few weeks away, we thought it was a great time to round up our top 5 pieces that can help theme park and attraction operators in Europe maximize their guest experience. From creating a positive first impression online to delivering a seamless guest journey throughout the duration of a guest’s visit, there’s something for everyone!

Guest expectations are on the rise, and after months looking forward to returning to their favorite destinations, your guests will surely want to make the most of every moment. With 50% of US guests and 70% of UK guests agreeing that “long queues are the worst thing about theme parks,” it’s abundantly clear that attractions guests are eager to escape from physical queues. Luckily, virtual queuing has the power to free guests from physical lines, allowing them to enjoy even more of what your venue has to offer. Learn about the benefits of virtual queuing and see how it works in this video by EMEA Sales Director Jeremy Gray.

On August 19th we were pleased to present an IAAPA Education webcast: “The New Guest Experience Essentials,” with accesso chief commercial officer Andrew Jacobs and senior vice president - enterprise solutions Ben Mathews.

We were pleased to join our peers in the ski industry at this year’s Summer Meeting of the Midwest Ski Areas Association (MSAA) and present an in-depth view of three major trends impacting the future of the ski industry. In case you missed it, check out our highlights below and see how you can get ahead of the curve.

The people who make up our accesso team are talented professionals who bring unique experiences from all walks of life. In this feature for our “People of accesso” series, we’re proud to introduce our sales director for the Asia Pacific region, Jack Chan

Pricing strategy is undoubtedly a critical and powerful component of any business strategy. Yet, many organizations still utilize a fairly simple, static pricing strategy driven by past practice and “gut feel” instead of utilizing the best available data and analytical tools. How much money is being left on the table by not adopting more innovative pricing strategies? Can new pricing strategies help to address other key strategic and operational goals?

CyberSource is a global, modular payment management platform built on secure Visa infrastructure with the benefits and insights of a vast $546 billion global processing network. The solution helps businesses operate with agility and reach digital commerce goals by enhancing customer experience, growing revenues and mitigating risk.

Protecht’s award-winning embedded widget makes it simple to protect what matters. We combine best-in-class insurance coverage with smart, secure technology to put peace of mind in the palm of your hands. This video provides valuable insight into how implementing Protecht into your checkout flow enhances the attendee, ticketer, event organizer, and insurer experience.

With DataWorks retail system interfaced to the accesso Siriusware POS system, accesso clients can benefit from the features and capabilities of DataWorks’ dedicated retail system used in Zoos, Aquariums, Museums and Amusement Parks. Learn how the two systems seamlessly work together and how DataWorks can empower your retail organization with the tools to manage complex procurement and replenishment needs. Highlights include warehouse management, AI-enabled replenishment, advanced budgeting analytics and a demonstration of how mobile workflow can coordinate a team’s decision-making process.