6 Ticketing Tips for Holiday Events in the Age of the Coronavirus

6 Ticketing Tips for Holiday Events in the Age of the Coronavirus

It’s been quite the year for the live enter­tain­ment indus­try, but if there’s one thing the coro­n­avirus can’t can­cel, it’s the hol­i­days! At acces­so, our teams are gear­ing up to help sup­port venues as they launch their hol­i­day-themed events, and it’s been noth­ing short of inspir­ing to see the cre­ative approach­es our clients are tak­ing. We’ve seen a large increase in dri­ve-through or pop-up walk-through events fea­tur­ing movies, con­certs, cir­cus­es, hol­i­day light dis­plays and more. Make your event a suc­cess in the era of 6 feet apart” with our top 6 tick­et­ing tips for hol­i­day events.

Creating a Seamless Visitor Journey in the Age of Coronavirus

Creating a Seamless Visitor Journey in the Age of Coronavirus

With the esca­la­tion and con­tin­ued risks of COVID-19, the tra­di­tion­al process of vis­it­ing muse­ums and cul­tur­al attrac­tions has trans­formed in many ways. As vis­i­tor-fac­ing sites are begin­ning to reopen, many are find­ing that they have to rethink the vis­i­tor jour­ney end-to-end in order to facil­i­tate a seam­less, con­tact­less experience.

Free Download: Re-Imagining the Guest Journey in the Age of COVID-19

Free Download: Re-Imagining the Guest Journey in the Age of COVID-19

Find­ing ways to safe­ly serve your guests while 6‑feet-apart is no small task! Luck­i­ly, with a proac­tive approach and the right insight, you can re-imag­ine your guest jour­ney to solve the social dis­tanc­ing chal­lenges of today while build­ing a stronger foun­da­tion for tomor­row. Down­load our free e‑book to access our step-by-step guide on serv­ing guests safe­ly and suc­cess­ful­ly in the age of COVID-19. You’ll learn how guest expec­ta­tions have changed dur­ing the pan­dem­ic and what you can do to build loy­al­ty, dri­ve rev­enue and deliv­er an excep­tion­al guest experience.

Safe Visits Without a Ticket Counter: How to Shift Sales Online Successfully

Safe Visits Without a Ticket Counter: How to Shift Sales Online Successfully

There’s no doubt that the COVID-19 pan­dem­ic has forced venue oper­a­tors to have some dif­fi­cult con­ver­sa­tions over the past few months — how do we reopen safe­ly? How do we staff appro­pri­ate­ly? How do we make up for lost rev­enue? While the answers often vary by indus­try, there’s one con­stant we’ve seen across all venues: the dom­i­nance of the onsite tick­et counter may soon be end­ing. In order to pro­tect staff and guests, venues are embrac­ing online tick­et­ing as their dom­i­nant sales chan­nel. This may seem like a daunt­ing process, but it doesn’t have to be! By fol­low­ing these best prac­tices, you can prime your eCom­merce store for suc­cess, safe­ly serve your guests, unlock new oppor­tu­ni­ties for max­i­miz­ing rev­enue and trans­form the guest experience. 

**accesso®** Blog Series: Navigating the Age (and Aftermath) of Social Distancing

accesso® Blog Series: Navigating the Age (and Aftermath) of Social Distancing

The impacts of the COVID-19 pan­dem­ic have been intense and far-reach­ing. From the dev­as­tat­ing loss of life to the eco­nom­ic impact of indus­tries being brought to a grind­ing halt, the vast major­i­ty of peo­ple across the world have been impact­ed by this cri­sis in one way or anoth­er. As we begin to emerge from sev­er­al months of quar­an­tine, it’s encour­ag­ing to see venue oper­a­tors take care­ful steps to reopen­ing safe­ly. We are all enter­ing an age that rede­fines the norms to which all of us had become accus­tomed – a time that will most sure­ly be defined as a new nor­mal,” if not a new abnor­mal.” Guest expec­ta­tions will most cer­tain­ly change, and oper­a­tors will be faced with the chal­lenge (and oppor­tu­ni­ty) to meet and exceed those re-shaped expec­ta­tions. Read on to dis­cov­er 4 trends that we pre­dict will emerge from the age of social dis­tanc­ing, and what they mean for your venue.

Make Summer 2020 Your Best Camp Season Yet

Make Summer 2020 Your Best Camp Season Yet

Sum­mer 2020 can be your best camp sea­son ever with a lit­tle help from tech­nol­o­gy, which has evolved to cov­er the mul­ti­step process of camp enroll­ment – final­ly mak­ing reg­is­tra­tion and exe­cu­tion sim­ple and stress-free for both pro­gram providers and par­tic­i­pants. A cloud-based solu­tion like the new Camps Mod­ule, a fea­ture of the award-win­ning acces­so Pass­port® online tick­et­ing sys­tem, may be exact­ly what you need.

People of *accesso*: Mechele Larmore – On Her Passion for the Ski Industry and Empowering Her Team

People of accesso: Mechele Larmore – On Her Passion for the Ski Industry and Empowering Her Team

In 2019 we launched our Peo­ple of acces­so” series to fea­ture some of the extra­or­di­nary indi­vid­u­als who are essen­tial to our team. We shined a spot­light on our Direc­tor of Euro­pean Tick­et­ing Oper­a­tions Robin Good­child, Prod­uct Own­er of Tick­et­ing Research and Devel­op­ment Valerie Wieren­ga and most recent­ly Glob­al Imple­men­ta­tion Direc­tor Jus­tine Dong. In this month’s fea­ture, we are excit­ed to intro­duce you to our Vice Pres­i­dent of Sales, Mechele Larmore.

How to Prove the Value of Your Mobile App

How to Prove the Value of Your Mobile App

You’ve put blood, sweat and tears into plan­ning the launch of your first mobile app. It’s going to be a fea­ture-rich, (most­ly) bug-free appli­ca­tion that you believe cus­tomers will love and adds val­ue to your busi­ness. You have a robust go to mar­ket strat­e­gy includ­ing thou­sands of planned dol­lars towards mar­ket­ing the app as soon as it’s released on the Apple & Google Play stores. But how do you know it’s suc­cess­ful, post-launch? How can you prove that it enhances the cus­tomer expe­ri­ence and simul­ta­ne­ous­ly dri­ves toward your company’s goals? If you can con­tin­u­al­ly prove your app’s val­ue to inter­nal deci­sion-mak­ers via cold, hard KPIs and metrics.

6 Security Tips for Staying Safe While Holiday Shopping

6 Security Tips for Staying Safe While Holiday Shopping

Noth­ing beats being able to shop from the com­fort of your own home! But with the hol­i­day sea­son in full swing, keep­ing your infor­ma­tion secure may be hard­er than you think. The increased num­ber of trans­ac­tions dur­ing this time could leave you as a prime tar­get for a mali­cious hack­er. Have no fear, we are here to help! Read on to dis­cov­er 6 secu­ri­ty tips for hol­i­day shopping.

IAAPA Expo 2019: Our Three Biggest Takeaways

IAAPA Expo 2019: Our Three Biggest Takeaways

From excit­ing trade show exhibits to enlight­en­ing edu­ca­tion­al ses­sions, the annu­al IAA­PA Expo is packed full of oppor­tu­ni­ties to learn from the bright­est minds in the attrac­tions indus­try. Each year, we leave with sev­er­al key take­aways on where the indus­try is head­ed and what attrac­tions oper­a­tors can do to posi­tion them­selves for suc­cess, and this year was no excep­tion! Read on to explore our three biggest take­aways from IAA­PA Expo 2019 and see how you can imple­ment them to cre­ate pos­i­tive guest expe­ri­ences and dri­ve increased revenue.

*accesso* Blog Series: 5 Tips for Increasing Online Donations

accesso Blog Series: 5 Tips for Increasing Online Donations

The sea­son for giv­ing is here! With Thanks­giv­ing soon approach­ing and end-of-the-year dona­tion cam­paigns on the hori­zon, how can you be sure your orga­ni­za­tion is max­i­miz­ing your poten­tial to do good? Read on to dis­cov­er tips for opti­miz­ing suc­cess­ful, effi­cient dona­tion campaigns.

People of *accesso*: Justine Dong – On Growing Up in the Tech Industry, International Presence, and the Love of Travel

People of accesso: Justine Dong – On Growing Up in the Tech Industry, International Presence, and the Love of Travel

Meet acces­so Glob­al Imple­men­ta­tion Direc­tor Jus­tine Dong, whose pas­sion, pro­fes­sion­al­ism and appetite for adven­ture have made her an invalu­able part of our team. We recent­ly sat down with Jus­tine to learn more about her time in the indus­try, what changes she’s seen over the years, and the impor­tance of expe­ri­enc­ing oth­er cultures. 

The Secret Ingredient to Exceptional F&B: How Technology Can Make Your Service Sizzle

The Secret Ingredient to Exceptional F&B: How Technology Can Make Your Service Sizzle

Enhanc­ing the guest expe­ri­ence is crit­i­cal to the suc­cess of your attrac­tion. Under­stand­ing where your orga­ni­za­tion shines and elim­i­nat­ing points of fric­tion can help you curate bet­ter expe­ri­ences that result in high­er spend­ing, pos­i­tive word of mouth and increased guest loy­al­ty. One area that is espe­cial­ly prone to fric­tion is the Food & Bev­er­age sphere: As guests try to expe­ri­ence every­thing you have to offer, wait­ing in line for food can cause undue frus­tra­tion. Guest expec­ta­tions are ris­ing, and with 41% of Quick-Ser­vice Restau­rant oper­a­tors plan­ning on devot­ing more resources to tech­nol­o­gy to improve the guest expe­ri­ence in the next year, expec­ta­tions will only con­tin­ue to grow. These changes can sound daunt­ing, but they don’t have to be! By embrac­ing inno­v­a­tive tech­nol­o­gy that empow­ers guests and staff alike, your orga­ni­za­tion can be well-equipped to exceed guest expec­ta­tions. Read on to dis­cov­er what your orga­ni­za­tion needs to know about F&B technology.

The Science Behind the Guest Experience: Takeaways from the 2019 IAAPA Expo Europe Floor

The Science Behind the Guest Experience: Takeaways from the 2019 IAAPA Expo Europe Floor

In the theme park and attrac­tions indus­try, there are few things as impor­tant as the hap­pi­ness of our guests. The ques­tion we should always be ask­ing our­selves is how can we ensure a pos­i­tive guest expe­ri­ence that results in repeat vis­i­ta­tion?” Based on this year’s IAA­PA Expo Europe con­ver­sa­tions, this is a ques­tion that many of you are ask­ing. From the edu­ca­tion­al ses­sions to our dis­cus­sions at the booth, there was a height­ened focus on under­stand­ing and trans­form­ing the guest expe­ri­ence. Read on to dis­cov­er our most valu­able insights from the show and see how you can apply them to help you exceed guest expec­ta­tions at your park. 

*accesso* Client Seminar 2019: A Fun-Filled Week of Learning in the Mile High City!

accesso Client Seminar 2019: A Fun-Filled Week of Learning in the Mile High City!

Now that we have set­tled back in from a fun-filled week of learn­ing and net­work­ing at our 2019 acces­so Client Sem­i­nar in beau­ti­ful down­town Den­ver, we’re excit­ed to share the high­lights with you! From the feed­back we have already received, this was one for the record books! This year’s Client Sem­i­nar housed over 250 atten­dees from 95 client sites for in-depth soft­ware train­ing, col­lab­o­ra­tive round­table dis­cus­sions, fes­tive fall evening events and an excit­ing new Answers Por­tal” unveiling!

Best Practices for Staffing Your Ski Resort

Best Practices for Staffing Your Ski Resort

Based on my con­ver­sa­tions at this year’s NSAA Con­fer­ence, the need to attract and retain qual­i­ty work­ers is still top of mind for ski area oper­a­tors, and with the indus­try pre­dict­ed to grow in the next five years, this need will become even more press­ing. Is your resort ready to han­dle this addi­tion­al demand? Read on to dis­cov­er best prac­tices for staffing your ski resort, from recruit­ment to reten­tion and beyond.

5 Ideas for Marketing To Single Ticket Buyers

5 Ideas for Marketing To Single Ticket Buyers

Today’s con­sumers have a wide vari­ety of enter­tain­ment options and out­lets vying for their atten­tion. For the­atres and per­form­ing arts cen­ters with lim­it­ed bud­gets and staff time, it can be chal­leng­ing to devel­op mar­ket­ing cam­paigns that engage patrons enough to close the sale. Luck­i­ly, there are ways to opti­mize your mar­ket­ing com­mu­ni­ca­tions and tick­et­ing oper­a­tions in order to dri­ve sales and pack the house! Read on to dis­cov­er five cost-effec­tive and easy ideas for mar­ket­ing to sin­gle tick­et buyers.

3 Ways Guest Data Can Help Optimize Your Business

3 Ways Guest Data Can Help Optimize Your Business

The idea of lever­ag­ing data to tai­lor cus­tomer expe­ri­ences is not a new one, but in the wake of recent high-pro­file data usage scan­dals, it is cer­tain­ly under­stand­able that both con­sumers and busi­ness­es are wary of the prac­tice. How­ev­er, though four out of five con­sumers are con­cerned about data pri­va­cy, recent stud­ies have found that the major­i­ty of con­sumers are will­ing to share per­son­al data in order to be pro­vid­ed with mar­ket­ing com­mu­ni­ca­tions more unique­ly suit­ed to them. In fact, 72% of con­sumers will only engage with per­son­al­ized mar­ket­ing messages!

3 Reasons to Consider Call Center Outsourcing

3 Reasons to Consider Call Center Outsourcing

I hear it all the time in my trav­els vis­it­ing large and small venues across North Amer­i­ca: from sports are­nas to non-prof­it the­atres, venues just do not have enough time and labor resources to pro­vide the cus­tomer ser­vice they wish they could. Bud­gets are tight and labor costs con­tin­ue to rise, result­ing in lean­er box office oper­a­tions and often, stressed out staff. The solu­tion in the past has been to either reduce box office hours or cut back on staff, but there’s a third option: to extend your tick­et­ing oper­a­tions with a white label call cen­ter. Read on to dis­cov­er three ways that part­ner­ing with a white label call cen­ter can ben­e­fit your venue.

4 Tips for Getting the Most Out of a Client Seminar

4 Tips for Getting the Most Out of a Client Seminar

A client sem­i­nar is a great oppor­tu­ni­ty to learn from indus­try experts. Atten­dees have the chance to par­tic­i­pate in ses­sions that focus on spe­cif­ic edu­ca­tion­al top­ics, ask ques­tions and share ideas with oth­er atten­dees. Most client sem­i­nars act as an inten­sive train­ing camp that usu­al­ly take place over the course of sev­er­al days. From inter­ac­tive time with a new prod­uct to open dis­cus­sions, mul­ti­ple speak­ers and teach­ers take the time to share their per­spec­tives and help­ful hints relat­ed to the top­ics at hand. Attend­ing a client sem­i­nar pro­vides many ben­e­fits, includ­ing improv­ing com­mu­ni­ca­tion skills, gain­ing expert knowl­edge, and renew­ing moti­va­tion and confidence.

How to Sell More Tickets Using the Principle of Scarcity

How to Sell More Tickets Using the Principle of Scarcity

Scarci­ty is a pow­er­ful dri­ver in pur­chas­ing behav­ior. Con­sumers tend to place addi­tion­al val­ue on items they believe are in lim­it­ed sup­ply or dif­fi­cult to acquire, mak­ing them more inclined to pur­chase. If you’re not lever­ag­ing the prin­ci­ple of scarci­ty to sell tick­ets and pro­mote events at your venue, you are miss­ing out on a great oppor­tu­ni­ty! (See what we did there?). Read on to dis­cov­er new ideas for using scarci­ty in your mar­ket­ing pro­mo­tions so you can sell more tick­ets, increase rev­enue and reach new audiences.

3 Alternatives for the Time You Spend on Vouchers

3 Alternatives for the Time You Spend on Vouchers

One of the biggest oppor­tu­ni­ties for rev­enue growth in insti­tu­tions of all sizes is third par­ty tick­et sales, but this can be eas­i­ly off­set by the labor bur­den of rec­on­cil­ing vouch­ers. Luck­i­ly, there’s a fix for the old-school vouch­er process with Ingres­so, our real-time dis­tri­b­u­tion plat­form that uti­lizes a sin­gle dig­i­tal con­nec­tion to allow venues to sell live inven­to­ry direct­ly from their muse­um admis­sions soft­ware. With a dig­i­tal rein­ven­tion of your third-par­ty live tick­et sales, you might won­der what you’ll do with your new-found time when your insti­tu­tion stops sell­ing tick­et vouch­ers. Below are some ideas. 

How to Apply Supply Chain Principles and Reap the Benefits

How to Apply Supply Chain Principles and Reap the Benefits

From inter­na­tion­al con­glom­er­ates to sin­gle-loca­tion attrac­tions, ski resorts to live enter­tain­ment venues, pop­u­lar his­tor­i­cal sites and more, every busi­ness relies on a chain of sup­pli­ers to keep day-to-day oper­a­tions run­ning smooth­ly. And, regard­less of mar­ket seg­ment, scope of oper­a­tions or num­ber of employ­ees, every busi­ness can ben­e­fit from tak­ing a clos­er look at how to make the most of each link in their chain.

5 Opportunities to Serve Your Members Better

5 Opportunities to Serve Your Members Better

Let’s start with two sim­ple ques­tions. Are mem­bers impor­tant to your insti­tu­tion? Is time impor­tant to our mem­bers? If we can answer affir­ma­tive­ly to both, then why do we often unin­ten­tion­al­ly cre­ate hur­dles to their expe­ri­ence inter­act­ing with our insti­tu­tions? Whether due to lack of time or resources, we often miss oppor­tu­ni­ties to increase, serve and retain our mem­bers bet­ter. But it doesn’t have to be that way! Ryan Bur­tram shares five insights into how you can bet­ter attract, retain, and engage members.

Four Takeaways From NSAA 2019

Four Takeaways From NSAA 2019

Last week, the acces­so team trav­eled to sun­ny San Diego for the 2019 Nation­al Ski Areas Asso­ci­a­tion Tradeshow and Con­fer­ence to meet with some of the great­est minds in the indus­try. We left the event feel­ing inspired and excit­ed about the future of the ski indus­try! Read on to hear why.

7 Tips for Selling More Ski Season Passes

7 Tips for Selling More Ski Season Passes

It’s the end of snow sea­son and sea­son pass sales are well under­way. Are you focused on the right areas to ensure a strong sale? Read on to dis­cov­er our top sev­en tips for increas­ing ski sea­son pass sales. 

7 Reasons to Stop Selling Ticket Vouchers and Switch to An API

7 Reasons to Stop Selling Ticket Vouchers and Switch to An API

A tick­et is one of a venue’s most prized pos­ses­sions. Every sin­gle tick­et rep­re­sents an oppor­tu­ni­ty to pro­vide a mem­o­rable expe­ri­ence to a con­sumer, and every tick­et sale gets you one step fur­ther to a sold-out show. Work­ing with dis­trib­u­tors and pro­mot­ers can be an amaz­ing way to push that last bit of tick­et inven­to­ry over the thresh­old and reach new audi­ences, but if you’re using tick­et vouch­ers or bulk tick­ets, have you con­sid­ered all of the risks? Read on to dis­cov­er sev­en rea­sons why you should stop sell­ing tick­et vouch­ers, and how you can do so with­out dis­rupt­ing your valu­able partnerships.

7 Tips for a Successful Renewal Season

7 Tips for a Successful Renewal Season

It’s that time again! Sea­son renew­al time can be both exhil­a­rat­ing and stress­ful for a venue. There are so many excit­ing pos­si­bil­i­ties of get­ting patrons offi­cial­ly signed on for anoth­er won­der­ful year of pro­gram­ming, yet so many pieces and parts to jug­gle – from deci­sions on pric­ing struc­tures to sea­son mail­ers, adver­tis­ing and more. Are you focus­ing on the right areas to ensure a smooth tran­si­tion for your loy­al cus­tomers and new sub­scribers? Read on to dis­cov­er our top sev­en tips for a suc­cess­ful renew­al season! 

**accesso** Blog Series: Buyer Beware! How to Help Your Patrons Avoid Ticketing Scams.

accesso Blog Series: Buyer Beware! How to Help Your Patrons Avoid Ticketing Scams.

Tick­et spoof­ing is a major prob­lem fac­ing the tick­et­ing indus­try. Every day, our acces­so ShoWare tick­et­ing call cen­ter receives at least one phone call from an upset patron who has fall­en vic­tim to one of these schemes, con­vinced that an unscrupu­lous ven­dor was actu­al­ly the pri­ma­ry tick­et­ing source for an event. These sto­ries can be heart­break­ing, and unfor­tu­nate­ly, there is very lit­tle that can be done once the tick­ets have been pur­chased. Once the patron real­izes they pur­chased from a bro­ker, it can be chal­leng­ing to help them under­stand it was actu­al­ly their error. Read on to dis­cov­er the lat­est tac­tics used by these ven­dors and our best advice for tack­ling this issue.

People of **accesso**: Valerie Wierenga – On Culture, Teamwork and Working in Tech

People of accesso: Valerie Wierenga – On Culture, Teamwork and Working in Tech

In Octo­ber, we kicked off the Peo­ple of acces­so” blog series with the goal of high­light­ing some of the incred­i­ble and pas­sion­ate pro­fes­sion­als that make up the acces­so team. Begin­ning with CEO Paul Noland and on to EMEA Direc­tor of Tick­et­ing Oper­a­tions Robin Good­child, we’ve returned to the states to share some insight from one of the lead­ers of our office in Lake Mary, Flori­da – acces­so Prod­uct Own­er of Tick­et­ing Research and Devel­op­ment Valerie Wieren­ga – to take a clos­er look at the acces­so com­pa­ny cul­ture, the impor­tance of invest­ing in oth­ers and what it’s like to be a woman in technology.

Client-Driven Development and 3 New **accesso Siriusware** Features

Client-Driven Development and 3 New accesso Siriusware Features

As a mem­ber of the QA team at acces­so, I spend most of my time test­ing enhance­ments and fix­es that are request­ed or sug­gest­ed by our clients for our acces­so Sir­iusware POS soft­ware. It‘s reward­ing to help our clients with these spe­cif­ic requests, and often, the result­ing improve­ment is some­thing that all clients can uti­lize. Here’s a glimpse into client-dri­ven devel­op­ment and three recent fea­tures that have come about as a result of requests from our customers.

**accesso** Blog Series:  Reasons to Embrace Continuous Learning at Your Venue

accesso Blog Series: Reasons to Embrace Continuous Learning at Your Venue

In the fast-paced enter­tain­ment and leisure indus­tries, change is the ulti­mate con­stant. In order to stay on top of these changes and remain com­pet­i­tive in the mar­ket­place, busi­ness lead­ers are embrac­ing con­tin­u­ous learn­ing pro­grams as a way to nur­ture their most valu­able assets – their peo­ple. Read on to dis­cov­er what is dri­ving the need for con­tin­u­ous learn­ing and to explore options that make sense for your orga­ni­za­tion, whether you are a theme park, muse­um or ski area!

People of **accesso**: Robin Goodchild – From England to America and Back Again

People of accesso: Robin Goodchild – From England to America and Back Again

At acces­so, many of our team mem­bers come from back­grounds work­ing with­in the indus­tries we serve. We pride our­selves on being expe­ri­enced oper­a­tors who run a tech­nol­o­gy com­pa­ny serv­ing the attrac­tions space, ver­sus a tech­nol­o­gy com­pa­ny that hap­pens to serve the market. 

acces­so EMEA Direc­tor of Tick­et­ing Oper­a­tions Robin Good­child is a shin­ing exam­ple of this, hav­ing spent 16 years in amuse­ment and attrac­tions man­age­ment before join­ing the acces­so fam­i­ly. His pas­sion for peo­ple first attract­ed him to the indus­try in 2000 and has served as the dri­ving force of his career ever since. So, we sat down with Robin to learn more about his time in the indus­try, his change of course to the sup­pli­er side and what he sees as the great­est pri­or­i­ties for our Euro­pean clients. 

**accesso** Blog Series: 5 Tips for Creating Effective In-App Marketing Copy.

accesso Blog Series: 5 Tips for Creating Effective In-App Marketing Copy.

Every busi­ness wants to cre­ate an amaz­ing app expe­ri­ence, some­thing that increas­es con­ver­sions and has lov­able and use­ful fea­tures all wrapped up in an engag­ing user inter­face. Imple­ment­ing effec­tive mar­ket­ing copy with­in your app is equal­ly impor­tant, yet is often under­stat­ed. It’s easy to think that engag­ing web­site copy will trans­late into sim­i­lar­ly engag­ing app copy, but that isn’t nec­es­sar­i­ly the case. We’ve come up with these 5 tips to remove that learn­ing curve and give your in-app mar­ket­ing a boost to grow user sat­is­fac­tion, increase app store rat­ings and dri­ve con­ver­sions for your brand. 

**accesso** Blog Series: The Benefits of Programmatic Virtual Queuing.

accesso Blog Series: The Benefits of Programmatic Virtual Queuing.

It’s the stereo­typ­i­cal tribu­la­tion of vis­it­ing a theme park: stand­ing in line for seem­ing­ly hours on end, sweat­ing in the hot sum­mer heat, packed into stalls like cat­tle with hordes of impa­tient and scream­ing chil­dren. Oh, if only one could avoid all that! As many oper­a­tors know, that’s quite possible.

7 Tips for a Successful Renewal Season

7 Tips for a Successful Renewal Season

It’s that time again! Sea­son renew­al time can be both exhil­a­rat­ing and stress­ful for a venue. There are so many excit­ing pos­si­bil­i­ties of get­ting patrons offi­cial­ly signed on for anoth­er won­der­ful year of pro­gram­ming, yet so many pieces and parts to jug­gle – from deci­sions on pric­ing struc­tures to sea­son mail­ers, adver­tis­ing and more. Are you focus­ing on the right areas to ensure a smooth tran­si­tion for your loy­al cus­tomers and new sub­scribers? Read on to dis­cov­er our top sev­en tips for a suc­cess­ful renew­al season! 

**accesso** Blog Series: Serving Up a Hit Musical to New Audiences with **Ingresso**

accesso Blog Series: Serving Up a Hit Musical to New Audiences with Ingresso

In the the­atre world, con­nect­ing with new audi­ences is extreme­ly reward­ing. Yes, open­ing night per­for­mances and sold-out hous­es are both excit­ing and grat­i­fy­ing, but at the end of the day, there’s noth­ing quite as spe­cial as know­ing that you helped an audi­ence mem­ber dis­cov­er a per­for­mance, an idea or sto­ry for the very first time. Our Ingres­so solu­tion is designed to fuel expe­ri­ences just like that by con­nect­ing events to new audi­ences from all around the world. We are pleased to be part­ner­ing with the Adel­phi The­atre in London’s West End to intro­duce audi­ences to the Tony Award-nom­i­nat­ed hit musi­cal Wait­ress this year. It’s com­mon to hear of shows that promise some­thing for every­one, but Wait­ress has so many dif­fer­ent lay­ers and mes­sages, and car­ries an incred­i­ble back­sto­ry of empow­er­ment that can inspire many peo­ple in dif­fer­ent ways.

**accesso** Blog Series: Volunteering with a Purpose

accesso Blog Series: Volunteering with a Purpose

The world today is more con­nect­ed than ever, and we real­ize our busi­ness not only impacts our clients and employ­ees but the glob­al com­mu­ni­ty as well. That’s why we pro­vide vol­un­teer time each year for our team mem­bers to give back to a char­i­ta­ble orga­ni­za­tion of their choice.

**accesso** Blog Series: Why Attending Trade Shows is Important.

accesso Blog Series: Why Attending Trade Shows is Important.

We are less than a week away from one of the attrac­tion industry’s largest trade shows of the year. The Inter­na­tion­al Asso­ci­a­tion of Amuse­ment Parks and Attrac­tions (IAA­PA) will soon be bring­ing attrac­tions, sup­pli­ers and ven­dors togeth­er for a week of edu­ca­tion and col­lab­o­ra­tion in Orlan­do, Flori­da for the 100th anniver­sary Expo! Sev­er­al trade shows come and go through­out the year, but are you tak­ing advan­tage of all the great oppor­tu­ni­ties they can pro­vide to you and your com­pa­ny? Whether you are think­ing about attend­ing a trade show for the first time or going to your 50th show, make sure you are ben­e­fit­ing from every­thing they have to offer!

**accesso** Client Seminar 2018: A Week of Learning in Paradise!

accesso Client Seminar 2018: A Week of Learning in Paradise!

We’ve just returned from a week of learn­ing, net­work­ing and fun at our 2018 acces­so Client Sem­i­nar in sun­ny San Diego, and based on the feed­back we’ve received, this has been one of the best years yet! It was so much fun to catch up with famil­iar faces and to meet some of our new clients. This year, we were pleased to wel­come over 225 atten­dees from 106 venues for inten­sive soft­ware train­ing, col­lab­o­ra­tive round­table ses­sions, breezy beach­side break­fasts and trop­i­cal-themed evening events. Read on to dis­cov­er more high­lights from our week in paradise.

**accesso** Blog Series: How to Create an Effective Journey Map for Your Museum.

accesso Blog Series: How to Create an Effective Journey Map for Your Museum.

A hot top­ic in and around muse­ums is the vis­i­tor jour­ney. Not just reserved for the muse­um com­mu­ni­ty but in many expe­ri­en­tial leisure indus­tries, the guest jour­ney has become cen­tral to con­ver­sa­tions around road map­ping, plan­ning, exhi­bi­tion prepa­ra­tion and engage­ment in gen­er­al. If your venue has not yet begun this explo­ration, you may be ask­ing what is a jour­ney map and why is it impor­tant to my orga­ni­za­tion? Read on to dis­cov­er why jour­ney map­ping is impor­tant and what it can do for your cul­tur­al institution.

**accesso** Blog Series: Three eCommerce Site Features to Close the Sale

accesso Blog Series: Three eCommerce Site Features to Close the Sale

Turn­ing a guest’s ini­tial vis­it to your eCom­merce site into a sale is the goal of every busi­ness but as we all know, inter­rup­tions often get in the way. Many vis­i­tors are sim­ply brows­ing, with no intent to pur­chase. Oth­ers may be in the process of research­ing and com­par­ing options; still more may sim­ply just get dis­tract­ed. Recent research sug­gests that there are over 1.6 bil­lion web­sites in the world, so how do you ensure that yours is primed for suc­cess? As a fol­low-up to our blog on max­i­miz­ing eCom­merce sales, we’ve got three more eCom­merce site fea­ture tips that can help you close the sale!

**accesso** Blog Series: Fundraising in an Era of Micro Philanthropy

accesso Blog Series: Fundraising in an Era of Micro Philanthropy

His­tor­i­cal­ly, muse­ums and cul­tur­al insti­tu­tions have relied heav­i­ly on large annu­al gifts from gen­er­ous phil­an­thropists to ensure upkeep and oper­a­tion. How­ev­er, while aging baby boomers cur­rent­ly play a high-pro­file role in char­i­ta­ble giv­ing, they will soon make way for the next gen­er­a­tion of donors. Gen X and mil­len­ni­al phil­an­thropists are like­ly to change the land­scape for dona­tions, and oper­a­tors in the cul­tur­al mar­ket must adapt to meet future fundrais­ing goals.

**accesso** Blog Series: 3 Reasons to Attend **accesso** Client Seminar 2018.

accesso Blog Series: 3 Reasons to Attend accesso Client Seminar 2018.

It’s hard to believe that in less than 3 months, we will be pack­ing our bags and head­ing to sun­ny San Diego for a week of learn­ing and relax­ation in par­adise! In our last blog, we cov­ered how an indi­vid­ual can jus­ti­fy a trip to acces­so Client Sem­i­nar for them­selves, but what if you’re still not con­vinced it’s right for your team? Maybe you’ve attend­ed a few times in the past and are ques­tion­ing the val­ue of return­ing. Allow us to present 3 com­pelling rea­sons why you (or some­one from your busi­ness) should attend our acces­so Client Sem­i­nar.

**accesso** Blog Series: Five Tips for Upselling, Driving Revenue and Improving the Guest Experience.

accesso Blog Series: Five Tips for Upselling, Driving Revenue and Improving the Guest Experience.

As tech­nol­o­gy pro­fes­sion­als with back­grounds in the theme park, cul­tur­al and attrac­tions indus­tries, we know that gain­ing new cus­tomers is vital to the con­tin­ued suc­cess of any venue. How­ev­er, it’s impor­tant to remem­ber that a tick­et sale is only the start­ing point. Once a guest has pur­chased a tick­et, what’s next? Ide­al­ly, the answer is: an expe­ri­ence that dri­ves more sales. Whether you’re in the attrac­tions indus­try, a retail envi­ron­ment or B2B ser­vice, upselling is a crit­i­cal com­po­nent in dri­ving rev­enue. While most indus­try pro­fes­sion­als under­stand the ins and outs of upselling, it’s impor­tant that the prac­tice of upselling not get lost in the ever-present dri­ve to attract new guests. 

**accesso** Blog Series: How to Justify Your Trip to **accesso** Client Seminar 2018

accesso Blog Series: How to Justify Your Trip to accesso Client Seminar 2018

Work­ing in the leisure and enter­tain­ment indus­tries can be excit­ing and exhil­a­rat­ing. Whether you man­age ski resort tick­et­ing or a per­form­ing arts cen­ter box office, you are part of the priv­i­leged few who often enjoy behind-the-scenes access to every­thing your venue has to offer. At the same time, it takes quite a lot of pas­sion and ded­i­ca­tion (and some­times, a few extra cups of cof­fee) to bal­ance all of the unique aspects that come with man­ag­ing venues. Do you need a fresh dose of inspi­ra­tion, insight and some R&R, too? What if you could get all of that in a trop­i­cal set­ting and trans­form your career dur­ing the same week? Well, you can! Pack your lap­top, sun­screen and flip flops, and get ready to join us in sun­ny San Diego, CA from Sep­tem­ber 16th-21st for acces­so Client Sem­i­nar 2018!

**accesso** Blog Series: Creating a Location-Based Experience Marketing Plan

accesso Blog Series: Creating a Location-Based Experience Marketing Plan

It’s lunchtime at your theme park and the lines are wrapped all the way around the piz­za shop next to your newest thrill ride. Your guests are get­ting impa­tient, the staff is feel­ing slammed and it’s only 12pm. If only you could direct your guests to the piz­za shop in the kids’ area that has vir­tu­al­ly no lines. Now, you can!

A loca­tion-based expe­ri­ence man­age­ment plat­form is a tool that allows venues to send real-time, inter­ac­tive con­tent to vis­i­tors before they arrive, dur­ing their vis­it and after they leave. Orga­ni­za­tions from theme parks to hotels, quick-ser­vice restau­rants to hos­pi­tals are lever­ag­ing this tool to cre­ate bet­ter expe­ri­ences for their guests that pay off in a mul­ti­tude of ways.

**accesso** Blog Series: Managing Your Multi-Venue Installation

accesso Blog Series: Managing Your Multi-Venue Installation

Man­ag­ing a sin­gle venue can be chal­leng­ing and com­plex, so when your busi­ness grows to include mul­ti­ple loca­tions, it can be dif­fi­cult to find ways to accom­mo­date that growth with­out see­ing expo­nen­tial increas­es in cost – and gray hairs! Luck­i­ly, new advances in tech­nol­o­gy have made it eas­i­er than ever to man­age oper­a­tions across mul­ti­ple venues. Mak­ing sure you have a clear plan for man­ag­ing your tick­et­ing and point-of-sale imple­men­ta­tion can do won­ders for reduc­ing stress, stream­lin­ing oper­a­tions and help­ing you scale your busi­ness in a way that ben­e­fits your bot­tom line.

**accesso** Blog Series: Viewing Clients as Guests.

accesso Blog Series: Viewing Clients as Guests.

As with many in our indus­try, my jour­ney has tak­en me from oper­a­tions to sup­port, from front line to lead­er­ship, and from Orlan­do to around the world. The one con­stant that I can always count on in any role or any cul­ture is that world class guest ser­vice is always paramount.

**accesso** Blog Series: Score With Dynamic Pricing!

accesso Blog Series: Score With Dynamic Pricing!

With the abun­dance of cus­tomer touch-points avail­able today, ensur­ing that each inter­ac­tion with your fans is as effi­cient, seam­less and mean­ing­ful as pos­si­ble is crit­i­cal to acquir­ing and main­tain­ing loy­al­ty. And, as the cus­tomer expe­ri­ence begins long before they step foot onsite, nowhere is this more impor­tant than with the pur­chase of a ticket.

**accesso** Blog Series: Staying Relevant & Adaptable in Today's Ski Market.

accesso Blog Series: Staying Relevant & Adaptable in Today's Ski Market.

Accord­ing to research con­duct­ed by the Nation­al Ski Areas Asso­ci­a­tion (NSAA), the indus­try has faced two pri­ma­ry chal­lenges in recent sea­sons: the aging out of its core tar­get demo­graph­ic, as baby boomers begin to move away from ath­let­i­cal­ly-dri­ven vaca­tions and activ­i­ties, and expense. How­ev­er, with the help of impact­ful tech­nol­o­gy, you can seize the oppor­tu­ni­ty to craft mean­ing­ful expe­ri­ences that your skiers want and deliv­er them in valu­able ways that break down the price barrier.

**accesso** Blog Series: Recruiting for Your Company Culture.

accesso Blog Series: Recruiting for Your Company Culture.

There is an over­whelm­ing amount of pres­sure these days on tech com­pa­nies to cre­ate a mil­len­ni­al-mind­ed work­place. A place with per­son­al­i­ty and cul­ture. Some­where its peo­ple can go to have break­fast, play games, hang out with their friends, and make a sol­id cap­puc­ci­no with the per­fect amount of froth. A place with good bones and thought­ful lead­ers who are sup­port­ive, inclu­sive and flex­i­ble; who aren’t afraid to show­er their teams with the recog­ni­tion they deserve for a job well-done. Most­ly – and, impor­tant­ly – they’re seek­ing a great place to work; to col­lab­o­rate and inno­vate on chal­leng­ing new ideas; to learn and to grow pro­fes­sion­al­ly and, per­haps, per­son­al­ly (if they’re lucky).

**accesso** Blog Series: Ski Technology and the Guest Experience.

accesso Blog Series: Ski Technology and the Guest Experience.

Whether your skiers choose the high-tech route or a less-con­nect­ed approach, they all ben­e­fit from the incred­i­ble amount of tech­no­log­i­cal invest­ment that has been made across the ski indus­try over the past decade. Let’s take a look at where this invest­ment has been in the past, where it is cur­rent­ly and where we see this head­ed in the future.

**accesso** Blog Series: 2017 in Review - Celebrating the Past as We Look Toward the Future.

accesso Blog Series: 2017 in Review - Celebrating the Past as We Look Toward the Future.

As we enter the new year, we want to take the time to reflect on 2017, cel­e­brat­ing the inno­va­tions and acqui­si­tions that have pro­pelled acces­so even fur­ther as a lead­ing inter­na­tion­al tech­nol­o­gy solu­tions provider, and to take a look at what 2018 has in store for the mar­kets and indus­tries we are so proud to serve.

**accesso** Blog Series: 7 Customer Experience Predictions for 2018

accesso Blog Series: 7 Customer Experience Predictions for 2018

As 2018 quick­ly approach­es, it’s time for orga­ni­za­tions to give seri­ous thought to how they will address the cus­tomer expe­ri­ence in the com­ing year. In recent years, com­pa­nies in all indus­tries have rec­og­nized that it’s no longer safe to com­pete on prod­uct and price alone, and have pri­or­i­tized cus­tomer expe­ri­ence (CX) efforts accord­ing­ly. Increas­ing­ly, mar­keters are tak­ing a data-dri­ven approach to CX that allows them to deliv­er high­ly-per­son­al­ized, immer­sive expe­ri­ences that make cus­tomers feel spe­cial and want to return to their brand again and again. As a result, we antic­i­pate that 2018 will bring the high­est expec­ta­tions for a valu­able and mem­o­rable expe­ri­ence from cus­tomers yet, as well as the high­est risk of los­ing these cus­tomers to the com­peti­tors who can beat you to it.

**accesso** Blog Series: The Importance of Theme Park App User Testing

accesso Blog Series: The Importance of Theme Park App User Testing

User Test­ing is the prac­tice of con­nect­ing with real users to observe them inter­act­ing with your prod­uct and to under­stand the goals they want to achieve while using it. It often sur­faces pain points in the dig­i­tal expe­ri­ence that may be a bar­ri­er to achiev­ing these goals. This insight is indis­pens­able to build­ing a prod­uct that users real­ly want, will con­tin­ue to use, and will ulti­mate­ly rec­om­mend to oth­ers. Sim­ply put, User Test­ing can be an effec­tive way to pre­dict your Theme Park app’s suc­cess and profitability.

**accesso** Blog Series: Why Millennials, Why Now.

accesso Blog Series: Why Millennials, Why Now.

Mil­len­ni­als make up the largest gen­er­a­tion to date, rep­re­sent­ing more than one quar­ter of the Unit­ed States’ pop­u­la­tion and pos­sess­ing more than $600 bil­lion in buy­ing pow­er each year. By 2020, mil­len­ni­als are expect­ed to account for 30 per­cent of retail sales in the Unit­ed States.

**accesso** Blog Series: Highlights from our 2017 Seminar!

accesso Blog Series: Highlights from our 2017 Seminar!

Edu­ca­tion, net­work­ing, col­lab­o­ra­tion and some pret­ty stel­lar musi­cal per­for­mances – where can you find all of these things in one place? At our acces­so Sir­iusware client seminar!

**accesso** Blog Series: Reasons to Give your Guests Cashless Payment Options.

accesso Blog Series: Reasons to Give your Guests Cashless Payment Options.

There will always be con­sumers who wish to deal in cash or swipe their actu­al cred­it card. But for those want­i­ng to refrain from more tra­di­tion­al forms of pay­ment and set­tle the score in oth­er ways, there are a vari­ety of new cash­less pay­ment options to save the day.

**accesso** Blog Series: Tips for Maximizing your eCommerce.

accesso Blog Series: Tips for Maximizing your eCommerce.

Sep­tem­ber has a ten­den­cy to sneak up on us in the theme park indus­try. With the begin­ning of the school year upon us, and the care­free sum­mer days behind us, it’s now time to focus on con­tin­u­ing the momen­tum into the fall. For many of our Clients, this means cel­e­brat­ing the next excit­ing hol­i­day, Hal­loween! Beyond the spooky dec­o­ra­tions and cos­tumed staff mem­bers, what can we do to help make these pro­mo­tions a suc­cess? After a sen­sa­tion­al sum­mer, how can we dri­ve sales and rev­enue? You may be sur­prised to find that mak­ing a few sim­ple changes to your eCom­merce site can help ful­fill both of these objec­tives. Here are a few tips that can help.

**accesso** Blog Series: Protecting Guest Payment Cards and PCI Compliance.

accesso Blog Series: Protecting Guest Payment Cards and PCI Compliance.

Have you ever expe­ri­enced cred­it or deb­it card theft? If so, you know the com­pli­cat­ed series of emo­tions that fol­low: con­cern, fear, anger, and inevitably a lot of frus­tra­tion as you deal with clos­ing your card and open­ing a new one. It can be exhaust­ing, and when it’s all said and done, not an expe­ri­ence that you want to repeat. Some­times it’s tempt­ing to play detec­tive and fig­ure out where the theft occurred in the first place. When a store has lost your trust in this way, do you think you would be inclined to return?

**accesso** Blog Series: Benefits of Hosted SaaS Solutions.

accesso Blog Series: Benefits of Hosted SaaS Solutions.

Run­ning a major enter­tain­ment venue isn’t all fun and games. Guests come to relax and enjoy them­selves, but oper­a­tors know that behind the scenes, it can be a chal­leng­ing busi­ness. Quite a lot of hard work and inno­va­tion go into pro­duc­ing that expe­ri­ence for the vis­i­tors. Savvy oper­a­tors are con­stant­ly on the look­out for how they can improve that expe­ri­ence, while reduc­ing over­all costs and stream­line their operation.

Introducing Enhanced Checkout!

Introducing Enhanced Checkout!

Katie Reil­ly intro­duces us to our acces­so ShoWare solu­tion’s new enhanced check­out and how it can help increase con­ver­sions in your eCom­merce store.

Give Your Customers Some Credit!

Give Your Customers Some Credit!

Wen­di Yanez presents cre­ative uses for patron account cred­its, a fea­ture of our acces­so ShoWare solu­tion which allows a bal­ance to be held on a customer’s account for future use. 

Good Data, Better Year.

Good Data, Better Year.

Drew Bel­mont dis­cuss­es how our acces­so ShoWare solu­tion’s inte­gra­tion with Good­Da­ta pro­vides advanced ana­lyt­ics and report­ing capabilities.