Categories Guest Experience

At accesso®, we know the power virtual queuing holds. With the right virtual queue management system in place, operators can free guests from long, unnecessary lines and reap the benefits: happier guests, smoother operations and boosted revenue

The IAAPA Expo 2021 is right around the corner, and we couldn’t be more excited to gather with our fellow attractions industry professionals and collaborate on where the industry is headed. Want to get a sneak peek? Kickstart your learning journey with 5 articles packed with tips, statistics and best practices to help you prepare for a mobile-first future.

When you think about your ski area’s top goals for the 2021-2022 season, driving revenue, achieving high visitation, and selling more season passes may likely top the list. However, at the end of the day, the most important measure of your operation’s success is the happiness of your guests. While the industry has been remarkably resilient in the wave of COVID-19, there’s one persistent challenge that looms: the staffing crisis. Read on to discover how your ski area can address these challenges with the help of technology.

Generation Z (Gen Z) is taking the world by storm and the proof is in the numbers. This generation alone made up 20% of the U.S. population last year and the number of Gen Z online shoppers is expected to surpass 37 million by the end of 2021. The importance of this shift, especially for those in leisure and entertainment, can’t be overstated. Learn how to reach and engage this important demographic through a personalized guest experience that's designed to meet their unique wants and needs.

With IAAPA Expo Europe just a few weeks away, we thought it was a great time to round up our top 5 pieces that can help theme park and attraction operators in Europe maximize their guest experience. From creating a positive first impression online to delivering a seamless guest journey throughout the duration of a guest’s visit, there’s something for everyone!

On August 19th we were pleased to present an IAAPA Education webcast: “The New Guest Experience Essentials,” with accesso chief commercial officer Andrew Jacobs and senior vice president - enterprise solutions Ben Mathews.

We were pleased to join our peers in the ski industry at this year’s Summer Meeting of the Midwest Ski Areas Association (MSAA) and present an in-depth view of three major trends impacting the future of the ski industry. In case you missed it, check out our highlights below and see how you can get ahead of the curve.

Now more than ever, conversations about protecting the environment are taking center stage in many aspects of our everyday lives. This includes how consumers are choosing to spend their free time and money. Transitioning your venue’s operations over to more sustainable practices might seem like a daunting task, but one easy way to start is to reduce paper use at your venue. With Earth Day right around the corner, now is a great time to lean into using your technology to help your venue go paperless!

As we see industries gradually begin to reopen and redefine what the “New Normal” will look like, many organizations are using technology to meet the growing expectations of guests for a safe experience. Research done by Sedco has concluded that 84% of customers expect brands to find ways to maximize digital interaction to keep them safe. Whether it’s thinking outside of the box or returning to core principles of crowd management, there are many ways that your technology can help. Read on to discover 4 ways to use technology for social distancing.

Attractions from all industries are dealing with the challenges of social distancing and how to operate safely in a COVID environment. We had the privilege of sharing the IAAPA Education stage with Matt Blumhardt from Holiday World & Splashin’ Safari and Daine Appleberry of Audubon Nature Institute to discuss ways to enhance the guest experience, boost revenue, build brand loyalty and serve guests safely during this challenging time. Below are our top 5 takeaways and recommendations from the session.

We are all enter­ing an age that rede­fines the norms to which all of us had become accus­tomed. Guest expec­ta­tions will most cer­tain­ly change, and venue oper­a­tors will be faced with the chal­lenge (and oppor­tu­ni­ty) to meet and exceed those re-shaped expec­ta­tions. Watch our video to dis­cov­er 4 trends that we pre­dict will emerge from the age of social dis­tanc­ing, and what they mean for your venue.

Watch our video to learn three ways to optimize your business through the power of guest data. By uti­liz­ing tech­nol­o­gy to build guest pro­files with the data you already gath­er before, dur­ing and after a guest’s vis­it, your venue can gain far greater insight into how to bet­ter serve your guests.

Does your technology help facilitate a positive food and beverage experience for your guests? With the right mobile food ordering platform, you can help reduce physical points of contact, drive revenue and improve guest satisfaction. Watch as accesso Senior Sales Director George Hambleton and Vice President of Product Management Jim O’Leary highlight the ease of mobile food ordering with accesso, and read on to see how your venue can leverage the features of our mobile food ordering solution to increase revenue and enhance the guest experience.

A ticket is one of a venue’s most prized possessions. Every single ticket represents an opportunity to provide a memorable experience to a consumer, and every ticket sale gets you one step further to a sold-out show. Working with distributors and promoters can be an amazing way to push that last bit of ticket inventory over the threshold and reach new audiences, but if you’re using ticket vouchers or bulk tickets, have you considered all of the risks? Read on to discover seven reasons why you should stop selling ticket vouchers, and how you can do so without disrupting your valuable partnerships.

From the very beginning, the accesso team has believed that technology has the power to redefine the guest experience. Whether by making ticket purchases online in advance of their visit or by virtually reserving their place in a long line so they can enjoy other attractions, your guests are always looking for ways to make the most of their leisure time. With the incredible advancements of technology in recent years, attractions now have the power to provide seamless service to their guests from the very first planning stages of their visit. Watch our webinar to learn more about the shining new standard in smart park technology!