accesso and Merlin Entertainments take long-standing partnership to new heights at The Bear Grylls Adventure
Park World shared news of accesso’s expanded partnership with Merlin Entertainments to provide a seamless guest experience at The Bear Grylls Adventure in Birmingham, England. The attraction will be using accesso’s ticketing, queuing and guest experience management platforms in addition to the accesso Prism wearable device which it will call the “BearTag.”
Upon arrival, guests will be provided a BearTag with a custom itinerary that guides them through an immersive experience with reservation notifications and messages as well as the ability to make cashless payments and claim free photos.
“As one of the largest attractions operators in the world, Merlin Entertainments has a long history of delivering new and innovative experiences for its guests,” commented accesso CEO, Paul Noland. “We’re thrilled to expand this relationship by offering The Bear Grylls Adventure a holistic technological ecosystem that drives operator revenue while bringing the guest experience to a new level.”
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