accesso and Merlin Entertainments take long-standing partnership to new heights at The Bear Grylls Adventure

**accesso** and Merlin Entertainments take long-standing partnership to new heights at The Bear Grylls Adventure

Park World shared news of acces­so’s expand­ed part­ner­ship with Mer­lin Enter­tain­ments to pro­vide a seam­less guest expe­ri­ence at The Bear Grylls Adven­ture in Birm­ing­ham, Eng­land. The attrac­tion will be using acces­so’s tick­et­ing, queu­ing and guest expe­ri­ence man­age­ment plat­forms in addi­tion to the acces­so Prism wear­able device which it will call the BearTag.”

Upon arrival, guests will be pro­vid­ed a BearTag with a cus­tom itin­er­ary that guides them through an immer­sive expe­ri­ence with reser­va­tion noti­fi­ca­tions and mes­sages as well as the abil­i­ty to make cash­less pay­ments and claim free photos. 

As one of the largest attrac­tions oper­a­tors in the world, Mer­lin Enter­tain­ments has a long his­to­ry of deliv­er­ing new and inno­v­a­tive expe­ri­ences for its guests,” com­ment­ed acces­so CEO, Paul Noland. We’re thrilled to expand this rela­tion­ship by offer­ing The Bear Grylls Adven­ture a holis­tic tech­no­log­i­cal ecosys­tem that dri­ves oper­a­tor rev­enue while bring­ing the guest expe­ri­ence to a new level.”

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