accesso® Industry Feature: "A Personal Touch" with Park World Magazine

In 2021, nearly 75% of all global transactions were made on mobile. And, as technology becomes even more integrated in our day-to-day lives, consumers are increasingly seeking experiences that both meet their growing desire for personalization and offer convenient self-service opportunities virtually 100% of buyers crave. In an age marked by digitally savvy guests, it’s essential operators deliver on these modern expectations or risk getting left behind, as 90% of buyers say the experience a company provides matters as much as its products or services.

For the cover story of the latest issue of Park World, accesso® CEO Steve Brown discusses these evolving consumer demands and outlines strategies theme parks and attractions can adopt today to meet them. Read the full feature online here.