accesso Learning Series: Increase Revenue with accesso Passport eCommerce

*accesso* Learning Series: Increase Revenue with *accesso Passport* eCommerce

In a com­pet­i­tive mar­ket­place, the need to increase rev­enue is always top of mind, but it can be chal­leng­ing to fig­ure out how best to accom­plish this. Luck­i­ly, there are sim­ple tools you can uti­lize on your online tick­et­ing site that are remark­ably effec­tive at increas­ing rev­enue. Whether you man­age a theme park, a ski resort or a muse­um, our acces­so Pass­port eCom­merce plat­form is here to help your orga­ni­za­tion max­i­mize your online sales and engage with your cus­tomers in the most prof­itable way. Watch as acces­so Sales Direc­tor Justin Moore dives into the ben­e­fits of this intu­itive and engag­ing eCom­merce plat­form and read on to dis­cov­er three ideas for dri­ving rev­enue on your online tick­et­ing site.

At acces­so, we are ded­i­cat­ed to help­ing our clients exceed guest expec­ta­tions through inno­v­a­tive tech­nol­o­gy solu­tions. As we dive fur­ther into the age of tech­nol­o­gy, it is impor­tant to make sure your online tick­et­ing sys­tem is keep­ing up with the ever-evolv­ing expec­ta­tions of guests. Our acces­so Pass­port eCom­merce plat­form allows guests to plan all aspects of their vis­it in advance. The plat­form allows you to sell vir­tu­al­ly every­thing you have to offer, whether it’s a sin­gle tick­et, sea­son pass or mem­ber­ship, meal deal or even a gift card. Most impor­tant­ly, the guest expe­ri­ence and func­tion­al­i­ty are the same across all devices, from mobile phones to tablets and desk­top computers. 

While the inter­face of our acces­so Pass­port eCom­merce plat­form is proven to help dri­ve sales, the real pow­er to increase rev­enue comes from strate­gi­cal­ly-placed offers that will edu­cate the guest on what may be the per­fect item for them. Accord­ing to the authors of Mar­ket­ing Met­rics, the prob­a­bil­i­ty of sell­ing to a new prospect is 5 – 20%. The prob­a­bil­i­ty of sell­ing to an exist­ing cus­tomer is 60 – 70%.” By pre­sent­ing your exist­ing cus­tomers with edu­ca­tion­al offers, you have a bet­ter oppor­tu­ni­ty to increase rev­enue almost effort­less­ly. You can also track which pro­mo­tions are doing well and which ones might need an addi­tion­al mar­ket­ing push. 

Three Ideas for Increas­ing Rev­enue on Your Online Tick­et­ing Site 

  1. Quick Sells: An exam­ple of a quick-sell would be a prod­uct that com­ple­ments a cer­tain prod­uct, say a park­ing tick­et if a guest is inter­est­ed in a dai­ly admis­sion ticket. 
  2. Cross-Sells: Our cross-sell­ing abil­i­ty also gives you a chance to seam­less­ly push oth­er items of inter­est to the guest right before the check­out process. These could be din­ing deals, pho­to pass­es, mer­chan­dise cred­its or even a dona­tion if you are a non-prof­it organization.
  3. Up-Sells: Up-sell­ing func­tion­al­i­ty is great for both par­ties! The clas­sic use case is up-sell­ing from a sin­gle tick­et to a mem­ber­ship or sea­son pass. acces­so Pass­ports up-sell fea­ture gives just enough infor­ma­tion with­out being over­whelm­ing to entice your guest into pur­chas­ing a tick­et that they may not have known exist­ed. Ulti­mate­ly, the guest is hap­py because they found a tick­et that suits their needs and you as an oper­a­tor hit your goal to increase revenue. 

Pro­vid­ing your guests with a one-stop shop online allows them to plan their vis­it in advance so they can tru­ly focus on enjoy­ing the venue while onsite. Whether it’s upgrad­ing to a sea­son pass, pur­chas­ing sou­venir pack­ages, or addi­tion­al meals, if guests are not pre­sent­ed with the oppor­tu­ni­ty to pur­chase items online before­hand, a venue may miss out on that rev­enue. With our acces­so Pass­port solu­tion, venues can eas­i­ly up-sell vir­tu­al­ly any­thing. Whether you’re a water park, a cul­tur­al insti­tu­tion or a ski resort, our acces­so Pass­port eCom­merce solu­tion pro­vides all of the fea­tures you need to man­age your guests in the most prof­itable way.

Watch our learn­ing series video to learn more. If you have ques­tions or would like to learn more about our acces­so Pass­port eCom­merce solu­tion, con­tact us here or email sales@​accesso.​com.