accesso Wins Highest Honors for Exhibitors at the IAAPA Brass Ring Awards

LON­DON, Eng­land (Novem­ber 16, 2017) – acces­so Tech­nol­o­gy Group plc (AIM: ACSO), the pre­mier tech­nol­o­gy solu­tions provider to leisure, enter­tain­ment and cul­tur­al mar­kets, was rec­og­nized by the Inter­na­tion­al Asso­ci­a­tion of Amuse­ment Parks and Attrac­tions (IAA­PA) with two pres­ti­gious awards for its break­through acces­so PrismSM technology.

accesso Blog Series: The Importance of Theme Park App User Testing

User Test­ing is the prac­tice of con­nect­ing with real users to observe them inter­act­ing with your prod­uct and to under­stand the goals they want to achieve while using it. It often sur­faces pain points in the dig­i­tal expe­ri­ence that may be a bar­ri­er to achiev­ing these goals. This insight is indis­pens­able to build­ing a prod­uct that users real­ly want, will con­tin­ue to use, and will ulti­mate­ly rec­om­mend to oth­ers. Sim­ply put, User Test­ing can be an effec­tive way to pre­dict your Theme Park app’s suc­cess and profitability.

accesso Webinar Series Presents: Introduction to Google Analytics.

Under­stand­ing data is the key to mak­ing bet­ter busi­ness deci­sions, but when it comes to track­ing the per­for­mance of your online sales, it can be dif­fi­cult for the aver­age user to know where to start. As part of our com­mit­ment to part­ner­ship, we strive to empow­er our clients with the tools they need to ana­lyze their eCom­merce data effec­tive­ly and effi­cient­ly. We know that many of our clients use Google Ana­lyt­ics as their web ana­lyt­ics tool, and oth­ers have shared that they are inter­est­ed in get­ting start­ed with this pop­u­lar pro­gram. We asked our in-house expert Leslie Strick­land, Man­ag­er of Busi­ness Intel­li­gence, to share her top insights from man­ag­ing ana­lyt­ics track­ing for our acces­so Pass­port clients in a recent webinar.