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accesso Webinar Series Presents: Enhance Your eCommerce with Google Analytics™.

At acces­so, we empow­er our clients to make data-dri­ven deci­sions about their eCom­merce stores in order to improve the guest jour­ney. With so many ele­ments that com­prise the guest expe­ri­ence online, where should an orga­ni­za­tion focus their analy­sis? We asked acces­so Man­ag­er of Busi­ness Intel­li­gence, Leslie Strick­land, to take a deep­er dive into the ben­e­fits of Google Ana­lyt­ics Enhanced eCom­merce and how it inte­grates with our acces­so Pass­port solu­tion.

accesso Blog Series: Staying Relevant & Adaptable in Today's Ski Market.

Accord­ing to research con­duct­ed by the Nation­al Ski Areas Asso­ci­a­tion (NSAA), the indus­try has faced two pri­ma­ry chal­lenges in recent sea­sons: the aging out of its core tar­get demo­graph­ic, as baby boomers begin to move away from ath­let­i­cal­ly-dri­ven vaca­tions and activ­i­ties, and expense. How­ev­er, with the help of impact­ful tech­nol­o­gy, you can seize the oppor­tu­ni­ty to craft mean­ing­ful expe­ri­ences that your skiers want and deliv­er them in valu­able ways that break down the price barrier.

accesso Webinar Series Presents: 7 accesso ShoWare Reports to Boost Your Business.

Tick­et­ing sys­tems col­lect an abun­dance of infor­ma­tion through eCom­merce and box office chan­nels, but with only so many min­utes in the work­ing day, it can be chal­leng­ing to find the time to explore this beyond the basics. We asked acces­so ShoWare Direc­tor of Client Suc­cess, Joseph Wettstead, and Client Ser­vices Direc­tor, Ali­cia Chism, to present our acces­so ShoWare tick­et­ing solution’s most under­uti­lized and inno­v­a­tive new reports in a recent webinar.

accesso Webinar Series Presents: Maximize Your eCommerce!

With so many things com­pet­ing for your guests’ atten­tion, does your eCom­merce have what it takes to cap­ti­vate – and con­vert? By focus­ing on the user expe­ri­ence, you can dri­ve online con­ver­sions, increase cart val­ues and sell more tick­ets, sea­son pass­es and ancil­lary items. In a recent webi­nar, acces­so Pass­port Client Ser­vices Direc­tor Jonathan Wider­gren shared insights into what guests expect from online sales, ways to opti­mize the eCom­merce expe­ri­ence and meth­ods to help max­i­mize revenue.