It’s the stereotypical tribulation of visiting a theme park: standing in line for seemingly hours on end, sweating in the hot summer heat, packed into stalls like cattle with hordes of impatient and screaming children. Oh, if only one could avoid all that! As many operators know, that’s quite possible.
Reporter Gabrielle Russon of The Orlando Sentinel profiled accesso’s growth and new CEO in a story published today. accesso generated $133 million in revenue this past year, which is almost triple the company’s revenue in 2012. Of that $133 million, $20 million went directly back into the research and development.
With the abundance of customer touch-points available today, ensuring that each interaction with your fans is as efficient, seamless and meaningful as possible is critical to acquiring and maintaining loyalty. And, as the customer experience begins long before they step foot onsite, nowhere is this more important than with the purchase of a ticket.