**accesso** Blog Series: How to Create an Effective Journey Map for Your Museum.

accesso Blog Series: How to Create an Effective Journey Map for Your Museum.

A hot topic in and around museums is the visitor journey. Not just reserved for the museum community but in many experiential leisure industries, the guest journey has become central to conversations around road mapping, planning, exhibition preparation and engagement in general. If your venue has not yet begun this exploration, you may be asking what is a journey map and why is it important to my organization? Read on to discover why journey mapping is important and what it can do for your cultural institution.

**accesso** Blog Series: Three eCommerce Site Features to Close the Sale

accesso Blog Series: Three eCommerce Site Features to Close the Sale

Turning a guest’s initial visit to your eCommerce site into a sale is the goal of every business but as we all know, interruptions often get in the way. Many visitors are simply browsing, with no intent to purchase. Others may be in the process of researching and comparing options; still more may simply just get distracted. Recent research suggests that there are over 1.6 billion websites in the world, so how do you ensure that yours is primed for success? As a follow-up to our blog on maximizing eCommerce sales, we’ve got three more eCommerce site feature tips that can help you close the sale!

**accesso** Blog Series: Fundraising in an Era of Micro Philanthropy

accesso Blog Series: Fundraising in an Era of Micro Philanthropy

Historically, museums and cultural institutions have relied heavily on large annual gifts from generous philanthropists to ensure upkeep and operation. However, while aging baby boomers currently play a high-profile role in charitable giving, they will soon make way for the next generation of donors. Gen X and millennial philanthropists are likely to change the landscape for donations, and operators in the cultural market must adapt to meet future fundraising goals.

**accesso** Blog Series: 3 Reasons to Attend **accesso** Client Seminar 2018.

accesso Blog Series: 3 Reasons to Attend accesso Client Seminar 2018.

It’s hard to believe that in less than 3 months, we will be packing our bags and heading to sunny San Diego for a week of learning and relaxation in paradise! In our last blog, we covered how an individual can justify a trip to accesso Client Seminar for themselves, but what if you’re still not convinced it’s right for your team? Maybe you’ve attended a few times in the past and are questioning the value of returning. Allow us to present 3 compelling reasons why you (or someone from your business) should attend our accesso Client Seminar.

**accesso** Blog Series: Five Tips for Upselling, Driving Revenue and Improving the Guest Experience.

accesso Blog Series: Five Tips for Upselling, Driving Revenue and Improving the Guest Experience.

As technology professionals with backgrounds in the theme park, cultural and attractions industries, we know that gaining new customers is vital to the continued success of any venue. However, it’s important to remember that a ticket sale is only the starting point. Once a guest has purchased a ticket, what’s next? Ideally, the answer is: an experience that drives more sales. Whether you’re in the attractions industry, a retail environment or B2B service, upselling is a critical component in driving revenue. While most industry professionals understand the ins and outs of upselling, it’s important that the practice of upselling not get lost in the ever-present drive to attract new guests. 

**accesso** Blog Series: How to Justify Your Trip to **accesso** Client Seminar 2018

accesso Blog Series: How to Justify Your Trip to accesso Client Seminar 2018

Working in the leisure and entertainment industries can be exciting and exhilarating. Whether you manage ski resort ticketing or a performing arts center box office, you are part of the privileged few who often enjoy behind-the-scenes access to everything your venue has to offer. At the same time, it takes quite a lot of passion and dedication (and sometimes, a few extra cups of coffee) to balance all of the unique aspects that come with managing venues. Do you need a fresh dose of inspiration, insight and some R&R, too?  What if you could get all of that in a tropical setting and transform your career during the same week? Well, you can! Pack your laptop, sunscreen and flip flops, and get ready to join us in sunny San Diego, CA from September 16th-21st for accesso Client Seminar 2018!  

**accesso** Blog Series: Creating a Location-Based Experience Marketing Plan

accesso Blog Series: Creating a Location-Based Experience Marketing Plan

It’s lunchtime at your theme park and the lines are wrapped all the way around the pizza shop next to your newest thrill ride. Your guests are getting impatient, the staff is feeling slammed and it’s only 12pm. If only you could direct your guests to the pizza shop in the kids’ area that has virtually no lines. Now, you can!

 

location-based experience management platform is a tool that allows venues to send real-time, interactive content to visitors before they arrive, during their visit and after they leave. Organizations from theme parks to hotels, quick-service restaurants to hospitals are leveraging this tool to create better experiences for their guests that pay off in a multitude of ways.

**accesso** Blog Series: Managing Your Multi-Venue Installation

accesso Blog Series: Managing Your Multi-Venue Installation

Managing a single venue can be challenging and complex, so when your business grows to include multiple locations, it can be difficult to find ways to accommodate that growth without seeing exponential increases in cost – and gray hairs! Luckily, new advances in technology have made it easier than ever to manage operations across multiple venues. Making sure you have a clear plan for managing your ticketing and point-of-sale implementation can do wonders for reducing stress, streamlining operations and helping you scale your business in a way that benefits your bottom line.

**accesso** Blog Series: Viewing Clients as Guests.

accesso Blog Series: Viewing Clients as Guests.

As with many in our industry, my journey has taken me from operations to support, from front line to leadership, and from Orlando to around the world.  The one constant that I can always count on in any role or any culture is that world class guest service is always paramount.

**accesso** Blog Series: The Benefits of Programmatic Virtual Queuing.

accesso Blog Series: The Benefits of Programmatic Virtual Queuing.

It’s the stereotypical tribulation of visiting a theme park: standing in line for seemingly hours on end, sweating in the hot summer heat, packed into stalls like cattle with hordes of impatient and screaming children. Oh, if only one could avoid all that! As many operators know, that’s quite possible.

**accesso** Blog Series: Score With Dynamic Pricing!

accesso Blog Series: Score With Dynamic Pricing!

With the abundance of customer touch-points available today, ensuring that each interaction with your fans is as efficient, seamless and meaningful as possible is critical to acquiring and maintaining loyalty. And, as the customer experience begins long before they step foot onsite, nowhere is this more important than with the purchase of a ticket.

**accesso** Blog Series: Staying Relevant & Adaptable in Today's Ski Market.

accesso Blog Series: Staying Relevant & Adaptable in Today's Ski Market.

According to research conducted by the National Ski Areas Association (NSAA), the industry has faced two primary challenges in recent seasons: the aging out of its core target demographic, as baby boomers begin to move away from athletically-driven vacations and activities, and expense. However, with the help of impactful technology, you can seize the opportunity to craft meaningful experiences that your skiers want and deliver them in valuable ways that break down the price barrier.

**accesso** Blog Series: Recruiting for Your Company Culture.

accesso Blog Series: Recruiting for Your Company Culture.

There is an overwhelming amount of pressure these days on tech companies to create a millennial-minded workplace. A place with personality and culture. Somewhere its people can go to have breakfast, play games, hang out with their friends, and make a solid cappuccino with the perfect amount of froth. A place with good bones and thoughtful leaders who are supportive, inclusive and flexible; who aren’t afraid to shower their teams with the recognition they deserve for a job well-done. Mostly – and, importantly – they’re seeking a great place to work; to collaborate and innovate on challenging new ideas; to learn and to grow professionally and, perhaps, personally (if they’re lucky).

**accesso** Blog Series: Ski Technology and the Guest Experience.

accesso Blog Series: Ski Technology and the Guest Experience.

Whether your skiers choose the high-tech route or a less-connected approach, they all benefit from the incredible amount of technological investment that has been made across the ski industry over the past decade. Let’s take a look at where this investment has been in the past, where it is currently and where we see this headed in the future.

**accesso** Blog Series: 7 Customer Experience Predictions for 2018

accesso Blog Series: 7 Customer Experience Predictions for 2018

As 2018 quickly approaches, it’s time for organizations to give serious thought to how they will address the customer experience in the coming year. In recent years, companies in all industries have recognized that it’s no longer safe to compete on product and price alone, and have prioritized customer experience (CX) efforts accordingly. Increasingly, marketers are taking a data-driven approach to CX that allows them to deliver highly-personalized, immersive experiences that make customers feel special and want to return to their brand again and again. As a result, we anticipate that 2018 will bring the highest expectations for a valuable and memorable experience from customers yet, as well as the highest risk of losing these customers to the competitors who can beat you to it.

**accesso** Blog Series: The Importance of Theme Park App User Testing

accesso Blog Series: The Importance of Theme Park App User Testing

User Testing is the practice of connecting with real users to observe them interacting with your product and to understand the goals they want to achieve while using it. It often surfaces pain points in the digital experience that may be a barrier to achieving these goals. This insight is indispensable to building a product that users really want, will continue to use, and will ultimately recommend to others. Simply put, User Testing can be an effective way to predict your Theme Park app’s success and profitability.

**accesso** Blog Series: Why Millennials, Why Now.

accesso Blog Series: Why Millennials, Why Now.

Millennials make up the largest generation to date, representing more than one quarter of the United States’ population and possessing more than $600 billion in buying power each year. By 2020, millennials are expected to account for 30 percent of retail sales in the United States.

**accesso** Blog Series: Tips for Maximizing your eCommerce.

accesso Blog Series: Tips for Maximizing your eCommerce.

September has a tendency to sneak up on us in the theme park industry. With the beginning of the school year upon us, and the carefree summer days behind us, it’s now time to focus on continuing the momentum into the fall. For many of our Clients, this means celebrating the next exciting holiday, Halloween! Beyond the spooky decorations and costumed staff members, what can we do to help make these promotions a success? After a sensational summer, how can we drive sales and revenue? You may be surprised to find that making a few simple changes to your eCommerce site can help fulfill both of these objectives. Here are a few tips that can help.

**accesso** Blog Series: Protecting Guest Payment Cards and PCI Compliance.

accesso Blog Series: Protecting Guest Payment Cards and PCI Compliance.

Have you ever experienced credit or debit card theft? If so, you know the complicated series of emotions that follow: concern, fear, anger, and inevitably a lot of frustration as you deal with closing your card and opening a new one. It can be exhausting, and when it’s all said and done, not an experience that you want to repeat. Sometimes it’s tempting to play detective and figure out where the theft occurred in the first place. When a store has lost your trust in this way, do you think you would be inclined to return?

**accesso** Blog Series: Benefits of Hosted SaaS Solutions.

accesso Blog Series: Benefits of Hosted SaaS Solutions.

Running a major entertainment venue isn’t all fun and games. Guests come to relax and enjoy themselves, but operators know that behind the scenes, it can be a challenging business. Quite a lot of hard work and innovation go into producing that experience for the visitors. Savvy operators are constantly on the lookout for how they can improve that experience, while reducing overall costs and streamline their operation.

Introducing Enhanced Checkout!

Introducing Enhanced Checkout!

Katie Reilly introduces us to our accesso ShoWare solution’s new enhanced checkout and how it can help increase conversions in your eCommerce store.

Give Your Customers Some Credit!

Give Your Customers Some Credit!

Wendi Yanez presents creative uses for patron account credits, a feature of our accesso ShoWare solution which allows a balance to be held on a customer’s account for future use. 

Good Data, Better Year.

Good Data, Better Year.

Drew Belmont discusses how our accesso ShoWare solution’s integration with GoodData provides advanced analytics and reporting capabilities.