As 2018 quickly approaches, it’s time for organizations to give serious thought to how they will address the customer experience in the coming year. In recent years, companies in all industries have recognized that it’s no longer safe to compete on product and price alone, and have prioritized customer experience (CX) efforts accordingly. Increasingly, marketers are taking a data-driven approach to CX that allows them to deliver highly-personalized, immersive experiences that make customers feel special and want to return to their brand again and again. As a result, we anticipate that 2018 will bring the highest expectations for a valuable and memorable experience from customers yet, as well as the highest risk of losing these customers to the competitors who can beat you to it.
User Testing is the practice of connecting with real users to observe them interacting with your product and to understand the goals they want to achieve while using it. It often surfaces pain points in the digital experience that may be a barrier to achieving these goals. This insight is indispensable to building a product that users really want, will continue to use, and will ultimately recommend to others. Simply put, User Testing can be an effective way to predict your Theme Park app’s success and profitability.
Millennials make up the largest generation to date, representing more than one quarter of the United States’ population and possessing more than $600 billion in buying power each year. By 2020, millennials are expected to account for 30 percent of retail sales in the United States.
Education, networking, collaboration and some pretty stellar musical performances – where can you find all of these things in one place? At our accesso Siriusware client seminar!
There will always be consumers who wish to deal in cash or swipe their actual credit card. But for those wanting to refrain from more traditional forms of payment and settle the score in other ways, there are a variety of new cashless payment options to save the day.
September has a tendency to sneak up on us in the theme park industry. With the beginning of the school year upon us, and the carefree summer days behind us, it’s now time to focus on continuing the momentum into the fall. For many of our Clients, this means celebrating the next exciting holiday, Halloween! Beyond the spooky decorations and costumed staff members, what can we do to help make these promotions a success? After a sensational summer, how can we drive sales and revenue? You may be surprised to find that making a few simple changes to your eCommerce site can help fulfill both of these objectives. Here are a few tips that can help.
Have you ever experienced credit or debit card theft? If so, you know the complicated series of emotions that follow: concern, fear, anger, and inevitably a lot of frustration as you deal with closing your card and opening a new one. It can be exhausting, and when it’s all said and done, not an experience that you want to repeat. Sometimes it’s tempting to play detective and figure out where the theft occurred in the first place. When a store has lost your trust in this way, do you think you would be inclined to return?
Running a major entertainment venue isn’t all fun and games. Guests come to relax and enjoy themselves, but operators know that behind the scenes, it can be a challenging business. Quite a lot of hard work and innovation go into producing that experience for the visitors. Savvy operators are constantly on the lookout for how they can improve that experience, while reducing overall costs and streamline their operation.
accesso Blog Series: Discovering the Latest and Greatest Feature Updates in our accesso ShoWare solution!
We’ve been working hard to release many new features and enhancements in our accesso ShoWare solution. In fact, so many features have been coming out that we created a messaging system to alert our clients to new enhancements every time they log into the site.
Katie Reilly introduces us to our accesso ShoWare solution’s new enhanced checkout and how it can help increase conversions in your eCommerce store.
Wendi Yanez presents creative uses for patron account credits, a feature of our accesso ShoWare solution which allows a balance to be held on a customer’s account for future use.
Drew Belmont discusses how our accesso ShoWare solution’s integration with GoodData provides advanced analytics and reporting capabilities.