7 Tips for a Successful Renewal Season

7 Tips for a Successful Renewal Season

It’s that time again! Sea­son renew­al time can be both exhil­a­rat­ing and stress­ful for a venue. There are so many excit­ing pos­si­bil­i­ties of get­ting patrons offi­cial­ly signed on for anoth­er won­der­ful year of pro­gram­ming, yet so many pieces and parts to jug­gle – from deci­sions on pric­ing struc­tures to sea­son mail­ers, adver­tis­ing and more. Are you focus­ing on the right areas to ensure a smooth tran­si­tion for your loy­al cus­tomers and new sub­scribers? Read on to dis­cov­er our top sev­en tips for a suc­cess­ful renew­al season! 

**accesso** Blog Series: Serving Up a Hit Musical to New Audiences with **Ingresso**

accesso Blog Series: Serving Up a Hit Musical to New Audiences with Ingresso

In the the­atre world, con­nect­ing with new audi­ences is extreme­ly reward­ing. Yes, open­ing night per­for­mances and sold-out hous­es are both excit­ing and grat­i­fy­ing, but at the end of the day, there’s noth­ing quite as spe­cial as know­ing that you helped an audi­ence mem­ber dis­cov­er a per­for­mance, an idea or sto­ry for the very first time. Our Ingres­so solu­tion is designed to fuel expe­ri­ences just like that by con­nect­ing events to new audi­ences from all around the world. We are pleased to be part­ner­ing with the Adel­phi The­atre in London’s West End to intro­duce audi­ences to the Tony Award-nom­i­nat­ed hit musi­cal Wait­ress this year. It’s com­mon to hear of shows that promise some­thing for every­one, but Wait­ress has so many dif­fer­ent lay­ers and mes­sages, and car­ries an incred­i­ble back­sto­ry of empow­er­ment that can inspire many peo­ple in dif­fer­ent ways.

**accesso** Blog Series: Volunteering with a Purpose

accesso Blog Series: Volunteering with a Purpose

The world today is more con­nect­ed than ever, and we real­ize our busi­ness not only impacts our clients and employ­ees but the glob­al com­mu­ni­ty as well. That’s why we pro­vide vol­un­teer time each year for our team mem­bers to give back to a char­i­ta­ble orga­ni­za­tion of their choice.

**accesso** Blog Series: Why Attending Trade Shows is Important.

accesso Blog Series: Why Attending Trade Shows is Important.

We are less than a week away from one of the attrac­tion industry’s largest trade shows of the year. The Inter­na­tion­al Asso­ci­a­tion of Amuse­ment Parks and Attrac­tions (IAA­PA) will soon be bring­ing attrac­tions, sup­pli­ers and ven­dors togeth­er for a week of edu­ca­tion and col­lab­o­ra­tion in Orlan­do, Flori­da for the 100th anniver­sary Expo! Sev­er­al trade shows come and go through­out the year, but are you tak­ing advan­tage of all the great oppor­tu­ni­ties they can pro­vide to you and your com­pa­ny? Whether you are think­ing about attend­ing a trade show for the first time or going to your 50th show, make sure you are ben­e­fit­ing from every­thing they have to offer!

**accesso** Client Seminar 2018: A Week of Learning in Paradise!

accesso Client Seminar 2018: A Week of Learning in Paradise!

We’ve just returned from a week of learn­ing, net­work­ing and fun at our 2018 acces­so Client Sem­i­nar in sun­ny San Diego, and based on the feed­back we’ve received, this has been one of the best years yet! It was so much fun to catch up with famil­iar faces and to meet some of our new clients. This year, we were pleased to wel­come over 225 atten­dees from 106 venues for inten­sive soft­ware train­ing, col­lab­o­ra­tive round­table ses­sions, breezy beach­side break­fasts and trop­i­cal-themed evening events. Read on to dis­cov­er more high­lights from our week in paradise.

**accesso** Blog Series: How to Create an Effective Journey Map for Your Museum.

accesso Blog Series: How to Create an Effective Journey Map for Your Museum.

A hot top­ic in and around muse­ums is the vis­i­tor jour­ney. Not just reserved for the muse­um com­mu­ni­ty but in many expe­ri­en­tial leisure indus­tries, the guest jour­ney has become cen­tral to con­ver­sa­tions around road map­ping, plan­ning, exhi­bi­tion prepa­ra­tion and engage­ment in gen­er­al. If your venue has not yet begun this explo­ration, you may be ask­ing what is a jour­ney map and why is it impor­tant to my orga­ni­za­tion? Read on to dis­cov­er why jour­ney map­ping is impor­tant and what it can do for your cul­tur­al institution.

**accesso** Blog Series: Three eCommerce Site Features to Close the Sale

accesso Blog Series: Three eCommerce Site Features to Close the Sale

Turn­ing a guest’s ini­tial vis­it to your eCom­merce site into a sale is the goal of every busi­ness but as we all know, inter­rup­tions often get in the way. Many vis­i­tors are sim­ply brows­ing, with no intent to pur­chase. Oth­ers may be in the process of research­ing and com­par­ing options; still more may sim­ply just get dis­tract­ed. Recent research sug­gests that there are over 1.6 bil­lion web­sites in the world, so how do you ensure that yours is primed for suc­cess? As a fol­low-up to our blog on max­i­miz­ing eCom­merce sales, we’ve got three more eCom­merce site fea­ture tips that can help you close the sale!

**accesso** Blog Series: Fundraising in an Era of Micro Philanthropy

accesso Blog Series: Fundraising in an Era of Micro Philanthropy

His­tor­i­cal­ly, muse­ums and cul­tur­al insti­tu­tions have relied heav­i­ly on large annu­al gifts from gen­er­ous phil­an­thropists to ensure upkeep and oper­a­tion. How­ev­er, while aging baby boomers cur­rent­ly play a high-pro­file role in char­i­ta­ble giv­ing, they will soon make way for the next gen­er­a­tion of donors. Gen X and mil­len­ni­al phil­an­thropists are like­ly to change the land­scape for dona­tions, and oper­a­tors in the cul­tur­al mar­ket must adapt to meet future fundrais­ing goals.

**accesso** Blog Series: 3 Reasons to Attend **accesso** Client Seminar 2018.

accesso Blog Series: 3 Reasons to Attend accesso Client Seminar 2018.

It’s hard to believe that in less than 3 months, we will be pack­ing our bags and head­ing to sun­ny San Diego for a week of learn­ing and relax­ation in par­adise! In our last blog, we cov­ered how an indi­vid­ual can jus­ti­fy a trip to acces­so Client Sem­i­nar for them­selves, but what if you’re still not con­vinced it’s right for your team? Maybe you’ve attend­ed a few times in the past and are ques­tion­ing the val­ue of return­ing. Allow us to present 3 com­pelling rea­sons why you (or some­one from your busi­ness) should attend our acces­so Client Sem­i­nar.

**accesso** Blog Series: Five Tips for Upselling, Driving Revenue and Improving the Guest Experience.

accesso Blog Series: Five Tips for Upselling, Driving Revenue and Improving the Guest Experience.

As tech­nol­o­gy pro­fes­sion­als with back­grounds in the theme park, cul­tur­al and attrac­tions indus­tries, we know that gain­ing new cus­tomers is vital to the con­tin­ued suc­cess of any venue. How­ev­er, it’s impor­tant to remem­ber that a tick­et sale is only the start­ing point. Once a guest has pur­chased a tick­et, what’s next? Ide­al­ly, the answer is: an expe­ri­ence that dri­ves more sales. Whether you’re in the attrac­tions indus­try, a retail envi­ron­ment or B2B ser­vice, upselling is a crit­i­cal com­po­nent in dri­ving rev­enue. While most indus­try pro­fes­sion­als under­stand the ins and outs of upselling, it’s impor­tant that the prac­tice of upselling not get lost in the ever-present dri­ve to attract new guests. 

**accesso** Blog Series: How to Justify Your Trip to **accesso** Client Seminar 2018

accesso Blog Series: How to Justify Your Trip to accesso Client Seminar 2018

Work­ing in the leisure and enter­tain­ment indus­tries can be excit­ing and exhil­a­rat­ing. Whether you man­age ski resort tick­et­ing or a per­form­ing arts cen­ter box office, you are part of the priv­i­leged few who often enjoy behind-the-scenes access to every­thing your venue has to offer. At the same time, it takes quite a lot of pas­sion and ded­i­ca­tion (and some­times, a few extra cups of cof­fee) to bal­ance all of the unique aspects that come with man­ag­ing venues. Do you need a fresh dose of inspi­ra­tion, insight and some R&R, too? What if you could get all of that in a trop­i­cal set­ting and trans­form your career dur­ing the same week? Well, you can! Pack your lap­top, sun­screen and flip flops, and get ready to join us in sun­ny San Diego, CA from Sep­tem­ber 16th-21st for acces­so Client Sem­i­nar 2018!

**accesso** Blog Series: Creating a Location-Based Experience Marketing Plan

accesso Blog Series: Creating a Location-Based Experience Marketing Plan

It’s lunchtime at your theme park and the lines are wrapped all the way around the piz­za shop next to your newest thrill ride. Your guests are get­ting impa­tient, the staff is feel­ing slammed and it’s only 12pm. If only you could direct your guests to the piz­za shop in the kids’ area that has vir­tu­al­ly no lines. Now, you can!

A loca­tion-based expe­ri­ence man­age­ment plat­form is a tool that allows venues to send real-time, inter­ac­tive con­tent to vis­i­tors before they arrive, dur­ing their vis­it and after they leave. Orga­ni­za­tions from theme parks to hotels, quick-ser­vice restau­rants to hos­pi­tals are lever­ag­ing this tool to cre­ate bet­ter expe­ri­ences for their guests that pay off in a mul­ti­tude of ways.

**accesso** Blog Series: Managing Your Multi-Venue Installation

accesso Blog Series: Managing Your Multi-Venue Installation

Man­ag­ing a sin­gle venue can be chal­leng­ing and com­plex, so when your busi­ness grows to include mul­ti­ple loca­tions, it can be dif­fi­cult to find ways to accom­mo­date that growth with­out see­ing expo­nen­tial increas­es in cost – and gray hairs! Luck­i­ly, new advances in tech­nol­o­gy have made it eas­i­er than ever to man­age oper­a­tions across mul­ti­ple venues. Mak­ing sure you have a clear plan for man­ag­ing your tick­et­ing and point-of-sale imple­men­ta­tion can do won­ders for reduc­ing stress, stream­lin­ing oper­a­tions and help­ing you scale your busi­ness in a way that ben­e­fits your bot­tom line.

**accesso** Blog Series: Viewing Clients as Guests.

accesso Blog Series: Viewing Clients as Guests.

As with many in our indus­try, my jour­ney has tak­en me from oper­a­tions to sup­port, from front line to lead­er­ship, and from Orlan­do to around the world. The one con­stant that I can always count on in any role or any cul­ture is that world class guest ser­vice is always paramount.

**accesso** Blog Series: Score With Dynamic Pricing!

accesso Blog Series: Score With Dynamic Pricing!

With the abun­dance of cus­tomer touch-points avail­able today, ensur­ing that each inter­ac­tion with your fans is as effi­cient, seam­less and mean­ing­ful as pos­si­ble is crit­i­cal to acquir­ing and main­tain­ing loy­al­ty. And, as the cus­tomer expe­ri­ence begins long before they step foot onsite, nowhere is this more impor­tant than with the pur­chase of a ticket.

**accesso** Blog Series: Staying Relevant & Adaptable in Today's Ski Market.

accesso Blog Series: Staying Relevant & Adaptable in Today's Ski Market.

Accord­ing to research con­duct­ed by the Nation­al Ski Areas Asso­ci­a­tion (NSAA), the indus­try has faced two pri­ma­ry chal­lenges in recent sea­sons: the aging out of its core tar­get demo­graph­ic, as baby boomers begin to move away from ath­let­i­cal­ly-dri­ven vaca­tions and activ­i­ties, and expense. How­ev­er, with the help of impact­ful tech­nol­o­gy, you can seize the oppor­tu­ni­ty to craft mean­ing­ful expe­ri­ences that your skiers want and deliv­er them in valu­able ways that break down the price barrier.

**accesso** Blog Series: Recruiting for Your Company Culture.

accesso Blog Series: Recruiting for Your Company Culture.

There is an over­whelm­ing amount of pres­sure these days on tech com­pa­nies to cre­ate a mil­len­ni­al-mind­ed work­place. A place with per­son­al­i­ty and cul­ture. Some­where its peo­ple can go to have break­fast, play games, hang out with their friends, and make a sol­id cap­puc­ci­no with the per­fect amount of froth. A place with good bones and thought­ful lead­ers who are sup­port­ive, inclu­sive and flex­i­ble; who aren’t afraid to show­er their teams with the recog­ni­tion they deserve for a job well-done. Most­ly – and, impor­tant­ly – they’re seek­ing a great place to work; to col­lab­o­rate and inno­vate on chal­leng­ing new ideas; to learn and to grow pro­fes­sion­al­ly and, per­haps, per­son­al­ly (if they’re lucky).

**accesso** Blog Series: Ski Technology and the Guest Experience.

accesso Blog Series: Ski Technology and the Guest Experience.

Whether your skiers choose the high-tech route or a less-con­nect­ed approach, they all ben­e­fit from the incred­i­ble amount of tech­no­log­i­cal invest­ment that has been made across the ski indus­try over the past decade. Let’s take a look at where this invest­ment has been in the past, where it is cur­rent­ly and where we see this head­ed in the future.

**accesso** Blog Series: 2017 in Review - Celebrating the Past as We Look Toward the Future.

accesso Blog Series: 2017 in Review - Celebrating the Past as We Look Toward the Future.

As we enter the new year, we want to take the time to reflect on 2017, cel­e­brat­ing the inno­va­tions and acqui­si­tions that have pro­pelled acces­so even fur­ther as a lead­ing inter­na­tion­al tech­nol­o­gy solu­tions provider, and to take a look at what 2018 has in store for the mar­kets and indus­tries we are so proud to serve.

**accesso** Blog Series: 7 Customer Experience Predictions for 2018

accesso Blog Series: 7 Customer Experience Predictions for 2018

As 2018 quick­ly approach­es, it’s time for orga­ni­za­tions to give seri­ous thought to how they will address the cus­tomer expe­ri­ence in the com­ing year. In recent years, com­pa­nies in all indus­tries have rec­og­nized that it’s no longer safe to com­pete on prod­uct and price alone, and have pri­or­i­tized cus­tomer expe­ri­ence (CX) efforts accord­ing­ly. Increas­ing­ly, mar­keters are tak­ing a data-dri­ven approach to CX that allows them to deliv­er high­ly-per­son­al­ized, immer­sive expe­ri­ences that make cus­tomers feel spe­cial and want to return to their brand again and again. As a result, we antic­i­pate that 2018 will bring the high­est expec­ta­tions for a valu­able and mem­o­rable expe­ri­ence from cus­tomers yet, as well as the high­est risk of los­ing these cus­tomers to the com­peti­tors who can beat you to it.

**accesso** Blog Series: The Importance of Theme Park App User Testing

accesso Blog Series: The Importance of Theme Park App User Testing

User Test­ing is the prac­tice of con­nect­ing with real users to observe them inter­act­ing with your prod­uct and to under­stand the goals they want to achieve while using it. It often sur­faces pain points in the dig­i­tal expe­ri­ence that may be a bar­ri­er to achiev­ing these goals. This insight is indis­pens­able to build­ing a prod­uct that users real­ly want, will con­tin­ue to use, and will ulti­mate­ly rec­om­mend to oth­ers. Sim­ply put, User Test­ing can be an effec­tive way to pre­dict your Theme Park app’s suc­cess and profitability.

**accesso** Blog Series: Why Millennials, Why Now.

accesso Blog Series: Why Millennials, Why Now.

Mil­len­ni­als make up the largest gen­er­a­tion to date, rep­re­sent­ing more than one quar­ter of the Unit­ed States’ pop­u­la­tion and pos­sess­ing more than $600 bil­lion in buy­ing pow­er each year. By 2020, mil­len­ni­als are expect­ed to account for 30 per­cent of retail sales in the Unit­ed States.

**accesso** Blog Series: Highlights from our 2017 Seminar!

accesso Blog Series: Highlights from our 2017 Seminar!

Edu­ca­tion, net­work­ing, col­lab­o­ra­tion and some pret­ty stel­lar musi­cal per­for­mances – where can you find all of these things in one place? At our acces­so Sir­iusware client seminar!

**accesso** Blog Series: Reasons to Give your Guests Cashless Payment Options.

accesso Blog Series: Reasons to Give your Guests Cashless Payment Options.

There will always be con­sumers who wish to deal in cash or swipe their actu­al cred­it card. But for those want­i­ng to refrain from more tra­di­tion­al forms of pay­ment and set­tle the score in oth­er ways, there are a vari­ety of new cash­less pay­ment options to save the day.

**accesso** Blog Series: Tips for Maximizing your eCommerce.

accesso Blog Series: Tips for Maximizing your eCommerce.

Sep­tem­ber has a ten­den­cy to sneak up on us in the theme park indus­try. With the begin­ning of the school year upon us, and the care­free sum­mer days behind us, it’s now time to focus on con­tin­u­ing the momen­tum into the fall. For many of our Clients, this means cel­e­brat­ing the next excit­ing hol­i­day, Hal­loween! Beyond the spooky dec­o­ra­tions and cos­tumed staff mem­bers, what can we do to help make these pro­mo­tions a suc­cess? After a sen­sa­tion­al sum­mer, how can we dri­ve sales and rev­enue? You may be sur­prised to find that mak­ing a few sim­ple changes to your eCom­merce site can help ful­fill both of these objec­tives. Here are a few tips that can help.

**accesso** Blog Series: Protecting Guest Payment Cards and PCI Compliance.

accesso Blog Series: Protecting Guest Payment Cards and PCI Compliance.

Have you ever expe­ri­enced cred­it or deb­it card theft? If so, you know the com­pli­cat­ed series of emo­tions that fol­low: con­cern, fear, anger, and inevitably a lot of frus­tra­tion as you deal with clos­ing your card and open­ing a new one. It can be exhaust­ing, and when it’s all said and done, not an expe­ri­ence that you want to repeat. Some­times it’s tempt­ing to play detec­tive and fig­ure out where the theft occurred in the first place. When a store has lost your trust in this way, do you think you would be inclined to return?

**accesso** Blog Series: Benefits of Hosted SaaS Solutions.

accesso Blog Series: Benefits of Hosted SaaS Solutions.

Run­ning a major enter­tain­ment venue isn’t all fun and games. Guests come to relax and enjoy them­selves, but oper­a­tors know that behind the scenes, it can be a chal­leng­ing busi­ness. Quite a lot of hard work and inno­va­tion go into pro­duc­ing that expe­ri­ence for the vis­i­tors. Savvy oper­a­tors are con­stant­ly on the look­out for how they can improve that expe­ri­ence, while reduc­ing over­all costs and stream­line their operation.

Introducing Enhanced Checkout!

Introducing Enhanced Checkout!

Katie Reil­ly intro­duces us to our acces­so ShoWare solu­tion’s new enhanced check­out and how it can help increase con­ver­sions in your eCom­merce store.

Give Your Customers Some Credit!

Give Your Customers Some Credit!

Wen­di Yanez presents cre­ative uses for patron account cred­its, a fea­ture of our acces­so ShoWare solu­tion which allows a bal­ance to be held on a customer’s account for future use. 

Good Data, Better Year.

Good Data, Better Year.

Drew Bel­mont dis­cuss­es how our acces­so ShoWare solu­tion’s inte­gra­tion with Good­Da­ta pro­vides advanced ana­lyt­ics and report­ing capabilities.