One of the biggest opportunities for revenue growth in institutions of all sizes is third party ticket sales, but this can be easily offset by the labor burden of reconciling vouchers. Luckily, there’s a fix for the old-school voucher process with Ingresso, our real-time distribution platform that utilizes a single digital connection to allow venues to sell live inventory directly from their museum admissions software. With a digital reinvention of your third-party live ticket sales, you might wonder what you’ll do with your new-found time when your institution stops selling ticket vouchers. Below are some ideas.
A ticket is one of a venue’s most prized possessions. Every single ticket represents an opportunity to provide a memorable experience to a consumer, and every ticket sale gets you one step further to a sold-out show. Working with distributors and promoters can be an amazing way to push that last bit of ticket inventory over the threshold and reach new audiences, but if you’re using ticket vouchers or bulk tickets, have you considered all of the risks? Read on to discover seven reasons why you should stop selling ticket vouchers, and how you can do so without disrupting your valuable partnerships.