Herschend Family Entertainment Leverages accesso MOBILE

Herschend Family Entertainment Leverages **accesso** MOBILE

Sev­en Promi­nent Attrac­tions to Offer Vis­i­tors Mobile Con­tent and Ticketing

Orlan­do, Fla. (June 25, 2012)acces­so®, the lead­ing provider of e‑commerce and mobile tick­et­ing solu­tions for the attrac­tions indus­try in the U.S., has recent­ly com­plet­ed the roll­out of their award win­ning acces­so MOBILE plat­form across sev­en of Her­schend Fam­i­ly Entertainment’s locations.

acces­so MOBILE’s com­plete mobile plat­form helps attrac­tions com­mu­ni­cate activ­i­ty and event infor­ma­tion to guests, lever­age park maps on their mobile device as well as sell tick­ets through a brand­ed iPhone app, Android app and mobile-opti­mized website. 

Her­schend Fam­i­ly Enter­tain­ment loca­tions includ­ing Sil­ver Dol­lar City, Dol­ly­wood, Elitch Gar­dens, Darien Lake, and Adven­ture Aquar­i­um, Wild Adven­tures have rolled out mobile apps that include park con­tent, mobile tick­et­ing and GPS enabled map­ping while Stone Moun­tain Park will lever­age the solu­tion for mobile content. 

Select­ing a proven solu­tion like Acces­so Mobile makes com­plete sense for our theme parks,” said Jonathan Kar­ron, Vice Pres­i­dent of Mar­ket­ing Com­mu­ni­ca­tions at HFE. Acces­so Mobile pro­vides a user-friend­ly plat­form that allows us to cus­tomize park con­tent and offer a rich user expe­ri­ence for our guests at a frac­tion of the cost it would take to cre­ate, deploy, host and main­tain an app of our own.” 

acces­so MOBILE is the attrac­tion industry’s first com­pre­hen­sive mobile con­tent and com­merce solu­tion and was rec­og­nized as Best New Prod­uct 2011 by the Inter­na­tion­al Asso­ci­a­tion of Amuse­ment Park and Attractions. 

Amuse­ment oper­a­tors real­ize the strate­gic advan­tage mobile offers their busi­ness, but are chal­lenged to assem­ble and deploy their own solu­tion because of the sig­nif­i­cant resources and exper­tise required,” said Steve Brown, acces­so CEO. Acces­so Mobile takes costs of devel­op­ment and main­te­nance out of the equa­tion for park oper­a­tors. More impor­tant­ly it meets guest’s grow­ing demand for the con­ve­nience of mobile ticketing” 

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About acces­so

acces­so deliv­ers pow­er­ful tick­et­ing and com­merce solu­tions that help cus­tomers increase sales with­out adding expen­sive infra­struc­ture costs. acces­so prod­ucts and ser­vices sup­port top attrac­tions across North Amer­i­ca from theme parks and water parks to con­certs, live events and sport­ing events. 

acces­sos pro­pri­etary solu­tions are not­ed for a stream­lined, easy-to-use design with seam­less­ly inte­grat­ed rev­enue dri­ving fea­tures. All acces­so solu­tions are ful­ly sup­port­ed 247 to ensure con­tin­u­al focus on client ser­vice lev­els and sales results. 

About Her­schend Fam­i­ly Entertainment

Her­schend Fam­i­ly Enter­tain­ment, the nation’s largest fam­i­ly-owned theme park cor­po­ra­tion, owns, oper­ates or part­ners in 26 enter­tain­ment, tourism and hos­pi­tal­i­ty prop­er­ties in 10 states.