SEA LIFE Birmingham Signs on with accesso

ORLANDO (23-July-2014) – accesso^® Technology Group plc (AIM: ACSO), the premier technology solutions provider to the global attractions and leisure industry, has signed an agreement with SEA LIFE Birmingham (UK) to pilot the accesso Passport^® ticketing solution at the attraction. SEA LIFE Birmingham becomes the first attraction in Europe to fully deploy the complete accesso Passport solution including the “queue blasting” mobile point of sales; ticketing point of sales; access control; season pass processing; eCommerce; and group sales.

The contract is an extension of the master service agreement the global technology firm signed in March with Merlin Entertainments, the world’s second-largest visitor attractions operator.

“We are looking forward to extending our pilot from eCommerce only at Thorpe Park to a full ticketing installation at SEA LIFE Birmingham,” said Tom Burnet, accesso CEO. “The continued deployment of accesso’s solutions throughout Europe is generating considerable interest from a range of venues and attractions and we look forward to the continued growth within the region.”