The New York Botanical Garden Selects accesso® as Dedicated Partner for Ticketing, Global Distribution and More
National Historic Landmark to Leverage Synergistic Technology Suite
ORLANDO, Fla. (June 13, 2019) – The New York Botanical Garden (NYBG) has entered into a strategic three-year partnership agreement with accesso Technology Group plc (AIM:ACSO), the premier technology solutions provider for attractions and venues worldwide, to implement a multiphase integration of ticketing, eCommerce and global distribution systems, set to launch in fall 2019.
A verdant oasis nestled in the heart of the Bronx, NYBG welcomes more than 1 million visitors on an annual basis. In an environment as competitive as New York City, cultural institutions must be nimble enough to respond to ever-changing consumer trends and behaviors. Knowing the city’s unique competitive landscape, the Botanical Garden required an exceptional technology partner that would be ready and able to execute on the company’s current and future needs.
Beyond quick adaptation to market demands, NYBG’s wide variety of product offerings – from general admission tickets, to special events and a host of membership levels – added another layer of complexity for consideration. Keeping the big picture in mind, NYBG searched for a provider whose commitment to innovation and client-driven development would ensure that the Garden retains its competitive edge for years to come.
“It’s an honor to serve as a dedicated partner to an institution that has such global and historical impact.” said Paul Noland, accesso CEO. “With Accesso’s holistic approach to the specific needs of cultural sites and institutions, we look forward to launching this powerful integration for this remarkable institution to continue to flourish in its goal of educating visitors on the natural world and empowering them to conserve it.”
Used in tandem, the accesso Passport® ticketing platform and accesso SiriuswareSM software suite provide end-users a seamless, hassle-free experience, whether they choose to purchase tickets online or at the gate – all while enabling operators to drive incremental revenue and gain actionable insights into visitation patterns and visitor behaviors. Implementation of these solutions will augment NYBG’s capacity to focus on delivering best-in-class experience for patrons of this urban oasis.
NYBG also plans to utilize accesso’s global distribution platform – Ingresso – to expand its sales reach to international channels like Reserve with Google, Groupon, TripAdvisor and more. NYBG will have the power to easily connect to over 1 billion potential customers around the globe, when and where they shop, through a single platform optimized for quick, mobile-based purchasing decisions.
About accesso Technology Group, plc
At accesso, we believe technology has the power to redefine the guest experience. Our patented and award-winning solutions drive increased revenue for attractions operators while improving the guest experience. Currently serving over 1,000 clients in 30 countries around the globe, accesso’s solutions help our clients streamline operations, generate increased revenues, improve guest satisfaction and harness the power of data to educate business and marketing decisions.
accesso invests heavily in research and development because our industries demand it, our clients benefit from it and it makes a positive impact on the guest experience.
Our commitment to improving the guest experience and helping our clients increase revenue is the core of our business. Our technology solutions allow venues to increase the volume and range of on- and off-site spending and to drive increased transaction-based revenue through cutting-edge ticketing, point-of-sale, virtual queuing, distribution and experience management software.
Many of our team members come from backgrounds working within the attractions and cultural industry. In this way, we are experienced operators who run a technology company serving attractions operators, versus a technology company that happens to serve the market. Our staff understands the day-to-day operations of managing complex venues and the challenges this creates, and together we strive to provide our clients and their guests with technology that empowers them to do more and enjoy more. From our agile development team to our dedicated client service specialists, every team member knows that their passion, integrity, commitment, teamwork and innovation are what drive our success.
About The New York Botanical Garden
The New York Botanical Garden is an iconic living museum. As an oasis in this busy metropolis since its founding in 1891, the Garden is a dynamic, leading New York City cultural institution.
A National Historic Landmark, this 250-acre site’s verdant landscape supports over one million living plants in extensive collections. More than one million annual visitors enjoy the Garden not only for its remarkable diversity of tropical, temperate, and desert flora, but also for programming ranging from renowned exhibitions in the Haupt Conservatory to celebrations on Daffodil Hill.
The Garden is also a major educational institution. Nearly 300,000 people annually—among them Bronx families, schoolchildren, and teachers—learn about plant science, ecology, and healthful eating through NYBG’s hands-on curriculum-based programming. Ninety-thousand of those visitors are children from underserved neighboring communities, while more than 3,000 are teachers from New York City’s public school system participating in professional development programs that train them to teach science courses at all grade levels.
NYBG operates one of the world’s largest plant research and conservation programs, with nearly 200 staff members—including 100 Ph.D. scientists—working in the Garden’s state-of-the-art molecular labs as well as in the field, where they lead programs in 49 countries.