Webinars

It’s widely said that a picture is worth a thousand words. Whether you are selling tickets, meal deals or season passes, the images that you use online have a major influence on a guest’s decision to purchase. If you’re not a graphic designer, though, how do you know the difference between imagery that will convert and imagery that won’t? We recently asked Jeff Prystaijko, one of our senior designers at accesso, to share insights into eCommerce imagery best practices gained from nearly 15 years of design experience within the amusement and attractions industry.

At accesso, we are dedicated to helping our clients exceed guest expectations through innovative technology solutions. Our new accesso Siriusware Food & Beverage Self-Service Kiosk features cutting-edge technology and gives guests a convenient, engaging and intuitive experience that can help reduce long lines, drive revenue and improve guest satisfaction. Our accesso Siriusware Sales Engineer Lyndsay Jones introduced our clients to this exciting new feature in a recent webinar.

When it’s time for a special event, there’s no greater feeling than knowing you’ve sold exactly 100% of your available tickets. When your systems are out of sync, however, that feeling of satisfaction can quickly turn to anxiety – all it takes is one ticket sold over the threshold to create a customer service nightmare! Fear not, because our accesso Siriusware point-of-sale solution comes equipped with Capacity Control features that help you seamlessly manage your inventory and maximize sales at your venue. Watch our video to see a demo presented by Sales Engineer Stephanie Horwath, and read on to discover best practices for using Capacity Control in a variety of situations.

At accesso, we invest heavily in Research & Development because our industry demands it, because our clients benefit from it and because it makes a positive difference in the guest experience. Innovation is core to our business and our partnerships. In 2018 alone, we invested $20 million to help our powerful solutions evolve to meet new demands. We recently asked Joe Wettstead, accesso ShoWare Director of Client Success, and Drew Belmont, accesso ShoWare Product Director, to take us through some of the most recent enhancements to our accesso ShoWare box office ticketing solution, including brand new Flexible Bundle functionality.

Our Ingresso solution helps venues sell more tickets by directly connecting ticketing systems to distribution partners all around the world. Through a direct integration with our accesso ShoWare box office ticketing system, our clients can reach new audiences and streamline processes with existing third-party partners at virtually no cost to them. In a recent webinar, Joe Wettstead, Director of Client Success for accesso ShoWare, and Katy Gardener, Business Development for Ingresso, presented the many benefits of connecting a ticketing system to Ingresso and showed how one client increased their ticket sales 525% year-over-year!

Our accesso Siriusware solution’s Dynamic Pricing eCommerce Calendar works with capacity-based pricing rules to help increase revenue and drive attendance, all within a compact and easily-visualized monthly calendar view. Phil Schwartz, accesso Siriusware Inside Sales Director, recently presented a webinar on this new offering and the benefits it provides to both venues and guests.

At accesso, we are constantly refining our innovative product solutions through new enhancements that increase revenue and streamline processes for our clients. Many of our team members have backgrounds across the leisure and entertainment industries, which allows us to leverage first-hand knowledge of both the guest and operator experience as we develop our products. When we hear about solutions that could reduce operational complexities while driving profitable growth, we do our best to capitalize on those opportunities. One such example is our new Print On Demand feature for our accesso ShoWare event ticketing solution.

Keeping the right customers and building loyalty is core to any business, whether you are a museum, ski resort or theme park. Loyal customers convert to members and season pass holders, and they can also become your biggest brand advocates. With our accesso solutions, it’s easy to mobilize and activate your loyal customers to do more, buy more and help recruit new patrons. In a recent webinar, Sales Engineer Stephanie Horwath explored how to build and manage high-performing Membership and Passholder loyalty programs with our accesso Siriusware^SM solution.

It’s the day of the big championship game at your ice hockey arena, or perhaps it’s hours before your theatre opens the house for your sold-out matinee. One of your biggest sponsors wants to return some tickets. Maybe it’s an executive who purchased your best luxury suite, or it’s the donor who made a $5,000 contribution to your Education fund. She swings by the box office to make what she expects will be an easy return. Your new ticketing associate, not knowing the identity of this patron, replies with a cheery but firm, “Sorry, no refunds or exchanges.” The donor begrudgingly walks away, questioning their continued participation with your organization. But what if we told you there was a way to avoid all of this?

Looking to increase ticket sales and revenue? A creative strategy will often reap the highest benefits and still preserve guest satisfaction. Our accesso ShoWare solution is filled with the tools that venues need to be successful, from Dynamic Pricing to Round Up and many more. Along with these flashy features, many of our core functionality pieces can also be used strategically, yet often go unnoticed. Seat Maps are a prime example. We asked Chris Waldmann, Senior Client Services Manager and Joe Wettstead, Director of Client Success both from our accesso ShoWare team to revisit the art and science of creating seat maps in a recent webinar.  

At accesso, we empower our clients to make data-driven decisions about their eCommerce stores in order to improve the guest journey. With so many elements that comprise the guest experience online, where should an organization focus their analysis? We asked accesso Manager of Business Intelligence, Leslie Strickland, to take a deeper dive into the benefits of Google Analytics Enhanced eCommerce and how it integrates with our accesso Passport solution.

Ticketing systems collect an abundance of information through eCommerce and box office channels, but with only so many minutes in the working day, it can be challenging to find the time to explore this beyond the basics. We asked accesso ShoWare Director of Client Success, Joseph Wettstead, and Client Services Director, Alicia Chism, to present our accesso ShoWare ticketing solution’s most underutilized and innovative new reports in a recent webinar.

With so many things competing for your guests’ attention, does your eCommerce have what it takes to captivate – and convert? By focusing on the user experience, you can drive online conversions, increase cart values and sell more tickets, season passes and ancillary items. In a recent webinar, accesso Passport Client Services Director Jonathan Widergren shared insights into what guests expect from online sales, ways to optimize the eCommerce experience and methods to help maximize revenue.

Our accesso Siriusware Accounting Export module helps streamline the flow of financial data from our accesso Siriusware solution. Reporting & Integration Software Engineer, Tyler Goforth, and Sales Support Specialist, Phil Schwartz have worked together to get dozens of clients set up with this time-saving module and introduced its benefits in a recent webinar. 

At accesso, we invest heavily in our solutions because our industry demands it, because our clients benefit from it, and because it makes a positive difference in the guest experience. In 2017, we made over 70 enhancements to our accesso ShoWare ticketing solution, many of which were influenced directly by our interactions with clients. Val Wierenga, Product Director for our accesso ShoWare solution and Joe Wettstead, Director of Client Success for accesso ShoWare, introduce us to the biggest updates from 2017 and how they can help drive ticket sales and simplify operations.

The modern guest demands a seamless and sophisticated experience at your venue, and our job is to provide the technology that makes it possible. Over 1000 clients worldwide utilize our comprehensive solutions for ticketing, point-of-sale and virtual queuing, and with our recent acquisitions, our product portfolio continues to expand to new areas including distribution and customer engagement. While our solutions may appear siloed in these separate categories, the reality is that they are all part of a connected system that is constantly evolving to bring a more cohesive and powerful offering to our clients. Our Chief Technology Officer Eric Petrusic introduces us to this concept of the “accesso ecosystem” and what it means for venue operators, guests and future development.

Understanding data is the key to making better business decisions, but when it comes to tracking the performance of your online sales, it can be difficult for the average user to know where to start. As part of our commitment to partnership, we strive to empower our clients with the tools they need to analyze their eCommerce data effectively and efficiently. We know that many of our clients use Google Analytics as their web analytics tool, and others have shared that they are interested in getting started with this popular program. We asked our in-house expert Leslie Strickland, Manager of Business Intelligence, to share her top insights from managing analytics tracking for our accesso Passport clients in a recent webinar.

Email marketing is a vital part of the marketing mix for promoters of live events and performances, but this channel of communication is becoming increasingly cluttered. Every day there are at least 205 billion emails sent worldwide, from personal emails to newsletters and more (Radicati Group). With our inboxes so inundated with messages daily, how do marketers ensure that campaigns are successful, and that their resources are spent wisely? For clients of our accesso ShoWare solution, we have partnered with Emma® to deliver a robust email marketing integration that allows you to easily create, launch and monitor targeted email marketing campaigns directly from your accesso ShoWare account.

Shopping cart abandonment is a major problem facing all online retailers, whether you are selling a product or the experience of attending a live event at your venue. Business Insider recently estimated that collectively, shopping cart abandonment amounts to $4.6 trillion in lost revenue every year. While some of this loss is bound to happen, there are ways that you can minimize it for your organization and turn abandoned shopping carts into profitable online conversions.

According to the New York Times, Americans spend about 37 billion hours a year waiting in line, time that could be better spent elsewhere. When it comes to your ski resort, the less time your guests spend waiting in line when they arrive, the more time they have to enjoy themselves on the hill. Our accesso Siriusware solution can help you effectively manage your Rentals shop to reduce long lines where they happen the most, resulting in happier guests, more efficient operations, and higher revenue.

Are you utilizing the full potential of your guest data? At accesso, helping you develop deeper, richer customer experiences is our top priority and is what unites all our product suites whether ticketing, point-of-sale, queuing, or distribution. Our newest product, The Experience Engine (TE2), takes this a step further, launching you into an entirely new frontier for understanding and curating your customer journey every step of the way.  

Retailers, restaurants and merchants around the world offer gift cards - so why not you too? Our accesso Siriusware solution’s In-House Cards module provides your guests with a convenient way to manage family spending at your venue or to give the gift of experience to friends and family, while also allowing you to increase guest investment in your venue and to track spending throughout the guest journey.

When it’s time for the big game, your fans want to get to their favorite seat and enjoy the action - and you want to fill as many seats with excited fans as possible! Our accesso ShoWare ticketing solution offers powerful tools to help sports arenas increase fan engagement, streamline operations and drive ticket sales.

Our accesso Siriusware solution offers a number of exciting features with ski in mind, underscoring our commitment to serving the ski industry as a fully integrated, end-to-end ticketing and point of sale solution. Our 1Risk electronic waiver integration makes waiver management quick and simple, with fully hosted electronic waivers that can be accessed from any accesso Siriusware point of sale terminal, from your website or from any self-entry station. Waivers can be directly attached to your customer’s record in the accesso Siriusware solution.

Cultural institutions and museums offer patrons the chance to step into the future, peek through a window into the past, and gaze inside the minds of creative geniuses - but finding ways to extend that same wonder into your technology solutions can be quite a challenge! At accesso, we understand the importance of cultivating strong and lasting relationships with your patrons to earn their loyalty and nurture them into lifelong members and donors.

Studies have found that most people are willing to donate to “Round Up” campaigns and enjoy the process: a recent report found that 70% were willing to donate when asked. One might expect that the average donor would choose the minimum amount, but according to our client data, customers are more generous than you may think and actually donate more than the national average.

Managing a business always presents a diverse range of challenges, but managing casinos in particular can be strikingly complex. From food and beverage services to gaming and entertainment, your guests expect a lot from your venue! Having a great partner for your entertainment ticketing needs can make a world of difference, and our accesso ShoWare solution offers a number of tools to streamline and simplify your ticket sales.

Planning strategic pricing can seem daunting if your ticketing solution doesn’t provide flexible pricing tools, but a good pricing strategy can completely transform your advance ticket sales and drive increased revenues for your organization. Whether it’s a basic day-of-show price change or a complex dynamic pricing program, it’s easy to drive advance sales and revenue with our accesso ShoWare solution.

Every single relationship begins with a simple interaction, whether it’s a dramatic meet-cute in the first act or the moment a future concert pianist first touches the keys. Often it’s only when we look back after many years that we can identify that pivotal moment that set the stage for a lifetime. The same is true for your patrons. 

From the very beginning, the accesso team has believed that technology has the power to redefine the guest experience. Whether by making ticket purchases online in advance of their visit or by virtually reserving their place in a long line so they can enjoy other attractions, your guests are always looking for ways to make the most of their leisure time. With the incredible advancements of technology in recent years, attractions now have the power to provide seamless service to their guests from the very first planning stages of their visit. Watch our webinar to learn more about the shining new standard in smart park technology!

At accesso we believe that technology has the power to redefine the guest experience. Our powerful and innovative solutions deliver breakthrough revenue generating technology for our clients around the world so they can focus on providing outstanding experiences to guests. We are excited to announce a new enhancement to our accesso ShoWare solution’s Email Marketing functionality that will help our clients simplify and streamline operations while delivering powerful insights to help increase ticket sales. Watch our webinar video to learn more!

Research shows it costs five times more to acquire new customers than it does to retain existing ones. The philosophy behind this is simple: it’s much easier to keep patrons who are already familiar with your venue engaged than it is to start from scratch, finding new customers, making them aware of your venue and performances, and encouraging them to visit. Furthermore, existing patrons are more likely to step into deeper levels of commitment than brand new customers. Watch our webinar to learn more about building loyal patrons with memberships!

From global crowdfunding to micro-lending, there are more ways for your patrons to participate in charitable initiatives than ever before. If you are a theatre or performing arts center whose vitality depends on successful fundraising and development initiatives, you know the importance of making the donation process as easy as possible for your donors, giving them a variety of payment options (mailing a check, dropping off cash, or making a donation online with a credit card) to suit their needs, and communicating with them in their desired format, whether by postal mail, email, phone call, or social media. However, there’s another way to reach your charitable donors at an even more convenient time: when they are purchasing tickets to your shows! Watch our webinar to learn more about driving donations with fund management.

Your guests don’t enjoy waiting, so accelerate their experience with technology designed with your ski venue in mind! The accesso Siriusware rentals module offers a variety of helpful and easy-to-use features to make the rentals process speedy and seamless for your guests, so they can get out on the mountain and enjoy the day. Watch our webinar to learn how to simplify and streamline your rentals process!

For your guests, visiting your venue might be a big investment - one they plan carefully and save up for over time. How can you help to ease the burden of cost for your guests so they can stress less, enjoy more, come back more often and have a better experience overall? Payment plans are the easy answer, and they can be surprisingly simple and easy to implement. Watch our webinar to learn more!

Katie Reilly introduces us to our accesso ShoWare solution’s new enhanced checkout and how it can help increase conversions in your eCommerce store.

In today’s eCommerce landscape, customers expect a shopping experience that is engaging and easy, whether they are using a mobile device, tablet or computer.  If a retailer’s page is complicated to navigate, loads slowly, or requires too many steps to complete an order, customers are more inclined to abandon their cart. A study by CPC Strategy found that over 68% of all online shopping carts were abandoned, costing the retail industry over $18 Billion dollars in lost sales. Watch our webinar to learn more about increasing online conversions with enhanced checkout. 

Many venues still think of ticketing from the onsite purchasing perspective, with the front gate or box office being the first interaction point with a guest. In reality, most guests today will have already visited your venue’s website before they arrive. In fact, you can expect that about half of your guests will be browsing your website from their smartphone looking to learn more about your attraction and ticket offerings. Are you prepared to make a great first impression? Watch our webinar to learn more about navigating eCommerce in today’s mobile landscape!

Ski resorts face a unique set of operational challenges, from managing customer data throughout a visit to ensuring guests have quick and easy access to the gear and services they require. With over 20 years of experience in ski, accesso truly understands the unique needs of ski areas. Watch our webinar to learn about our recent innovations for the ski industry!

Understanding data is the key to optimizing business operations and growing your patron base. Whether it’s knowing how to spend your advertising budget, how to price different sections of your venue, or how to staff your box office, having this information available and easily-digestible can empower you to make decisions that drive the success of your organization forward for many years to come. Watch our webinar to learn more!

Cultural institutions and museums provide mind-opening experiences to guests every day, but it can be challenging to extend that wonder and awe into your technology solutions. At accesso, we understand the importance of building strong, lasting relationships with your visitors to earn their loyalty and convert those casual guests into lifelong members and donors. Watch our webinar to learn more about our recent innovations for museums and cultural institutions!