After extensive conversations with the accesso team, Perfect North decided to implement the fully-hosted accesso Passport online ticketing system to increase online sales, transform the purchasing process online and reduce the burden on their staff. In less than a year, the ski area has seen dramatic results, including a 45% increase in season pass sales through the winter and a record-breaking increase in pass sales during the spring. “It hasn’t even been a full year with the Accesso Passport eCommerce system, and we have already significantly increased our pass sales by 1500%” Davis said, “We hit that number in May! People don’t believe me. I have to send over the reports because it sounds too good to be true.”

With the accesso online ticketing system, Perfect North can deliver a beautiful and intuitive online shopping experience to guests on any device.

Perfect North has also used the accesso Passport eCommerce system to expand their partnerships with local affiliates. “With Accesso, we’re leveraging affiliates and selling to groups we’ve never reached before,” said Davis, “We also have a new section of corporate partner affiliates. After walking through a demo of Accesso’s online ticketing system, it was so easy for them, they were signing up left and right.”

By moving their eCommerce site to the cloud, Perfect North now has the opportunity to focus their time and attention on unique promotions that help increase revenue while improving the guest experience. “We used to sell tickets for 4 hours and 8 hours, but recently made the decision to only offer 8 hour tickets,” explained Davis. “We expected a bit of pushback from guests, but with Accesso’s in-house cards feature, we were able to run a promotion that offered a $10 gift card to anyone who used less than 4 hours of their ticketed time. This allowed us to receive the revenue of a full 8-hour ticket but let the guest have the flexibility, value and choice of buying 4-hour experiences tickets. Without a solution like Accesso we would never be able to do such a promotion.”

The ability to collect waivers during the purchase process has also been, in Davis’s words, “game changing” for Perfect North. “Whether it is a passholder, someone visiting the slope for a special event, or even a parent who sent their child on a field trip to visit us, with waivers online we don’t have to make the decision between turning someone away or taking a risk and not getting a signature,” said Davis.

As the ski industry continues to evolve, Perfect North remains focused on ways to attract new skiers and deliver the best possible experience to their guests through the power of accesso technology. “We work with a lot of local schools, some of whom even arrange transportation for the kids, so there’s always a fresh batch of 12 to 13-year olds who are getting introduced to Perfect North,” said Davis. “If you get them started doing something healthy with their friends, they’ll come back throughout their high school experience. A lot of people are returning with their children now!”

As Perfect North Slopes continues to grow in annual attendance and expand their resort, they remain in close contact with the accesso team to learn about ongoing product enhancements they can utilize. “With Accesso, we’re standing on a strong foundation so we can serve our guests efficiently and offer a future of value-added experiences.”