Ticketing | CulturalRead Story
Customer Success Story
I really value the support model and service Accesso provides with such an extensive resort-wide installation. We’re encouraged to be hands-on, to really understand the system inside and out. From an IT standpoint, the better you understand the system and database, the more comfortable you are, and I appreciate that.”
With an expansive gladed terrain and a reputation for consistently receiving the most snow in Eastern North America, Jay Peak attracts many of the best skiers and riders around. Since opening in 1955, Jay Peak has added a wide range of accommodations, restaurants and attractions to truly offer a mountain getaway for everyone. In addition to skiing and snowboarding, guests can enjoy a year-round indoor water park, ice arena, championship golf course and spa.
While Jay Peak initially adopted the bulk of their accesso installation courtesy of its previous ownership, operations staff saw an opportunity to adapt and expand the solution’s capabilities to further complement their customer-centric philosophy. With so many new and growing attractions, the resort wanted to offer guests a simple, streamlined solution that provided both comprehensive convenience and high-visibility value.
Furthermore, as is the case with many popular ski destinations, Jay Peak was often faced with long lines at the ticket window and experienced challenges monitoring traditional lift tickets across their slopes.
Through an expansive, resort-wide installation of the accesso point of sale ticketing system, Jay Peak streamlined operations, reduced onsite costs and improved guest satisfaction. One of the most impactful features of the solution for Jay Peak has been the Access Control module. Through an integration of this technology with AXESS gates, the resort has transformed the guest experience, allowing skiers and riders to bypass the ticket window and get from lodging to lifts with only one piece of media. This has eased the burden on operations tremendously and guest feedback has been overwhelmingly positive, especially from season passholders. “They see the value and they are glad they no longer feel like they’re riding the lift with ‘scammers’ who have accessed the mountain for free,” said IT Manager Craig Russell.
The accesso point of sale ticketing system’s easy account reloading has helped to reduce lines at the ticket window, and the resort subtly influences online sales by offering passholders a discount for renewing online. Passholders can also enjoy easy, convenient spending throughout the resort with accesso’s integrated in-house cards, which allow Jay Peak to extend special discounts to these valued guests across its retail, restaurants and attractions.
“Many more guests now purchase via offsite sales and via groups or bulk sales. We’ve probably seen a 15% reduction in labor at the ticket windows since the guests can reload online or at retail locations.”
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