Working with accesso and digitizing our Speedy Pass Program helped us grow revenue, improve operations, and deliver a better guest experience.

The Challenge

The park faced a tight implementation timeline and needed to have the system fully
operational by Halloween 2022. This required implementation during the busy summer period,
presenting challenges in resource allocation and staffing. Communicating the change to an
online web app-based solution was also a challenge, especially when also considering concerns
about guest acceptance and digitalization in Germany. Moreover, there was concern that
mobile network availability might not be sufficient on busy days when park attendance often
tops 15,000 guests or that they risked potentially confusing guests about using a virtual queuing
system versus paper tickets. Movie Park Germany wanted to avoid anything that could slow
ride operations, alienate guests without mobile phones or negatively impact sales.

The Solution

Movie Park Germany selected accesso for their years of experience in launching successful
queueing solutions and the understanding the company has around what matters most in
running a theme park. accesso’s project manager worked closely with the park's team to
develop a detailed project plan ensuring smooth implementation. Further, accesso maintained
a supportive and hands-on onsite presence from the initial site survey, trainings and go live and
worked to share best practices on product portfolio, pricing, ride entries, and marketing, and
provided clear action lists for internal stakeholders in operations, finance, and marketing. The collaborative partnership approach to the project ensured continuous improvement of both the
product and the service.

Despite the busy summer season, the partnership between internal teams and accesso's
project management facilitated seamless implementation. The backend system's user-friendly
design helped the park's staff quickly adapt to the new system.