accesso Webinar Series Presents: Personalizing the Guest Journey with TE2.
Are you utilizing the full potential of your guest data? At accesso, helping you develop deeper, richer customer experiences is our top priority and is what unites all our product suites whether ticketing, point-of-sale, queuing, or distribution. Our newest product, The Experience Engine (TE2), takes this a step further, launching you into an entirely new frontier for understanding and curating your customer journey every step of the way.
When we think about the guest journey, we can loosely segment it into three parts: before the visit, during and after the visit. There are a multitude of ways to reach your guests in the virtual realm, before or after their visit. Pre-visit and post-visit digital messaging can include optimizing content on your website, purchasing a banner ad, social media outreach, or email marketing campaigns. Traditionally, however, there is a huge blind spot in the middle of the guest journey. Aside from generalized methods like signage, maps and limited interactions with staff, there are few opportunities to communicate with your guests in real-time as they explore your venue.
TE2 technology bridges this gap between the physical and virtual worlds, allowing theme parks, quick service restaurants, hospitality and healthcare organizations to interact with visitors via mobile apps, web sites, kiosks, digital signage and chat bots. This innovative platform-as-a-service (PaaS) technology solution helps marketers drive engagement and revenue by uncovering new levels of actionable insights to deliver impactful and personalized experiences that customers want and value, by identifying guest behaviors before, during and after their visit.
In the future, every guest touch point with your venue can be factored into the marketing decision engine to help provide contextual recommendations to guests based on their unique experience. Some of these may be obvious interactions, but others are less straightforward. Think about all the pieces of data that comprise a guest journey, everything from the payment method to the time of entry or food purchased. Many of these data points are currently unutilized because venues lack the ability to unite this information and create a holistic view of the patron. With a solution like TE2, we have the experience and know-how to pull all these points together. If you are already using accesso solutions, the process becomes even easier.
Once you have this data, you can optimize your pre-arrival and post-arrival messaging to curate a journey that delivers personalized experiences that customers want and value. TE2 is constantly analyzing your guest data and allowing you to refine it even further, giving you progressively smarter experience recommendations that deliver additional revenue, enhance guest experiences and help reduce operating costs.