Movie Park Germany Boosts Revenue and Enhances Guest Experience with accesso Qsmart

The Challenge

The park faced a tight implementation timeline and needed to have the system fully operational by Halloween 2022. This required implementation during the busy summer period, presenting challenges in resource allocation and staffing. Communicating the change to an online web app-based solution was also a challenge, especially when also considering concerns about guest acceptance and digitalization in Germany. Moreover, there was concern that mobile network availability might not be sufficient on busy days when park attendance often tops 15,000 guests or that they risked potentially confusing guests about using a virtual queuing system versus paper tickets. Movie Park Germany wanted to avoid anything that could slow ride operations, alienate guests without mobile phones or negatively impact sales.

The Solution

Movie Park Germany selected accesso for their years of experience in launching successful queueing solutions and the understanding the company has around what matters most in running a theme park. accesso’s project manager worked closely with the park’s team to develop a detailed project plan ensuring smooth implementation. Further, accesso maintained a supportive and hands-on onsite presence from the initial site survey, trainings and go live and worked to share best practices on product portfolio, pricing, ride entries, and marketing, and provided clear action lists for internal stakeholders in operations, finance, and marketing. The collaborative partnership approach to the project ensured continuous improvement of both the product and the service.

Despite the busy summer season, the partnership between internal teams and accesso’s project management facilitated seamless implementation. The backend system’s user-friendly design helped the park’s staff quickly adapt to the new system.

Real Results

The new system has been a major success and has allowed Movie Park Germany to proactively adjust pricing based on forecasted attendance and guest mix, enabling them to price the Speedy Pass according to its value and the guest wait time that is saved. They also introduced additional products allowing reservations for Rides, Shows and Halloween Attractions, making Speedy Pass accessible to more guests. As a result, the park achieved growth in the first full year of operation.

However, the biggest positive impact was on the guest experience and the comments received from happy park visitors. The virtual queuing system allowed better management of guest flow, improved ride handling, and provided real-time information on ride wait times or closures. This positively affected both regular queue and Speedy Pass users, making the park experience smoother and more enjoyable for everyone!