How accesso was able to streamline operations, help sell more online and continue to deliver exceptional customer service
As the largest single-attraction annual fair in the state, the Washington State Fair consistently ranks among the top largest fairs in the world. Read on to find out how accesso was able to meet the needs of the Washington State Fair and partner with them to help streamline operations, sell more online and deliver exceptional customer service.
Situated south of Seattle, the Washington State Fair coversover 160 acres. A staff of 55 people work year-round on thefacility and over 1,900 employees are hired each Septemberduring peak fair season. Spanning 21 days, the Fair includesa full professional rodeo and a 19-event concert series. TheWashington State Fair also holds a Spring Fair in April and allowsits facilities to be rented throughout the year.The Washington State Fair takes great pride and satisfactionin providing exceptional customer service to their patrons andwas looking for a partner who upheld these same standards.Specifically, they wanted to find a solution that provided flexibleticket fees and the ability to create special promotions andcustomized packages for their valued patrons.Additionally, serving as a year-round venue with multiple typesof ticketing, the Washington State Fair needed a systemthat offered integrated reporting with stronger, streamlinedcapabilities. Historically, ticketing needs for their amusementsand events were handled by independent vendors, whichmade tracking very difficult and did not allow the Fair to marketpackages for its patrons
Using the accesso ShoWare
ticketing solution, the Fair was able to seamlessly integrate all ticket sales under one platform.
accesso ShoWare fee structure is 35% lower than the Fair’s previous provider.
accesso ShoWare improved ability to sell tickets through third parties and track redemption barcodes.
The fair continues to work with client services to utilize the expanded capabilities of accesso ShoWare.
The Washington State Fair recognized accesso’s ability to provide expanded eCommerce functionality, streamline operations, and deliver excellent customer service.Using the accesso box office ticketing solution, the Fair was able to seamlessly integrate all ticket sales under one platform, simplifying sales and reporting. With a fee structure that is 35% lower than theFair’s previous provider and an intuitive purchasing process, accesso has helped drive a significant shift in online purchasing, easing demand on box office staff and increasing customer satisfaction. Another significant benefit with the accesso box office ticketing solution is Washington State Fair’s improved ability to sell tickets through third parties such as grocery outlets where tickets must be barcoded in order to track redemption. This barcode generation allows tickets to be scanned at the gate with redemption tracked in real time, providing dynamic insights for marketing and business operations while replacing a tedious manual process. The Washington State Fair has also started using the solution’s donations module to prompt eCommerce customers with theoption to make a small contribution at the point of checkout. Moving forward, the Fair continues to work creatively with their Client Services Manager to utilize the expanded capabilities of accesso’s solutions in innovative ways to meet their evolving business needs.
"Accesso allows for greater functionality, and their box office ticketing solution has capabilities that fit in nicely with both our short term and long term goals to provide exceptional customer service. Our ability to have an impact on how the system works for us, as a company, gives us the flexibility to create more opportunities for revenue in our ever-growing eCommerce platform."
See how accesso can deliver solutions that perform for your venue.
