accesso Completes Mobile App Rollout for All International Speedway Corporation Major Motorsports Facilities

**accesso** Completes Mobile App Rollout for All International Speedway Corporation Major Motorsports Facilities

Phoenix Inter­na­tion­al Race­way, Mar­tinsville Speed­way, Dar­ling­ton Race­way and Auto Club Speed­way Unveil New Apps

ORLAN­DO, Fla. (22-Febru­rary-2013)acces­so, a lead­ing provider of mobile solu­tions to the leisure indus­try, today announced it has com­plet­ed the mobile app roll-out for all 13 pre­mier motor­sports enter­tain­ment facil­i­ties oper­at­ed by the Inter­na­tion­al Speed­way Cor­po­ra­tion (ISC). Phoenix Inter­na­tion­al Race­way in Ari­zona; Auto Club Speed­way of South­ern Cal­i­for­nia near Los Ange­les, Dar­ling­ton Race­way in South Car­oli­na, and Mar­tinsville Speed­way in Vir­ginia recent­ly unveiled apps devel­oped by the Lake Mary, Fla.-based mobile tech­nol­o­gy firm in time for their NASCAR’s 2013 Sprint Cup Series events. 

The app for each motor­sports facil­i­ty, avail­able for down­load on both iPhone and Android devices, includes park­ing, traf­fic and shut­tle infor­ma­tion; GPS enabled maps; and a friend find­er” which allows fans to keep track of friends around the speed­way. The apps also fea­ture a cus­tomiz­able sched­ule of all the race week­end events includ­ing dri­ver appear­ances; direct feeds from each motor­sports facility’s’ Twit­ter and Face­book pages; and links to guest ser­vices, track news and more. 

Since the over­whelm­ing­ly pos­i­tive response from Day­tona Inter­na­tion­al Speedway’s appli­ca­tion two years ago, we’ve con­tin­ued to invest in the plat­form that now allows race fans at all of our motor­sports facil­i­ties across the coun­try to inter­act and engage with our tracks both dur­ing race week and all year round,” said Tina Mar­tin, ISC Chief Infor­ma­tion Officer. 

Fan inter­ac­tion has always been a crit­i­cal ele­ment for race orga­niz­ers and our plat­form helps com­pa­nies like ISC to con­nect with their fans year round,” said Steve Brown, Pres­i­dent and Chief Oper­at­ing Offi­cer of Lo‑Q, the par­ent com­pa­ny for the acces­so brand. The beau­ty of this par­tic­u­lar plat­form is that it lever­ages a client-con­trolled con­tent man­age­ment sys­tem, which gives each speed­way con­trol of the pre­sen­ta­tion, style and orga­ni­za­tion of con­tent, allow­ing them to cus­tomize the app for their spe­cif­ic location.” 

acces­so pro­vides mobile apps for all 13 ISC pre­mier motor­sports enter­tain­ment facil­i­ties„ includ­ing: Day­tona Inter­na­tion­al Speed­way in Flori­da; Tal­lade­ga Super­speed­way in Alaba­ma; Michi­gan Inter­na­tion­al Speed­way locat­ed out­side Detroit; Rich­mond Inter­na­tion­al Race­way in Vir­ginia; Auto Club Speed­way of South­ern Cal­i­for­nia near Los Ange­les; Kansas Speed­way in Kansas City, Kansas; Phoenix Inter­na­tion­al Race­way in Ari­zona; Chicagoland Speed­way and Route 66 Race­way near Chica­go, Illi­nois; Home­stead-Mia­mi Speed­way in Flori­da; Mar­tinsville Speed­way in Vir­ginia; Dar­ling­ton Race­way in South Car­oli­na; and Watkins Glen Inter­na­tion­al in New York. 

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About Inter­na­tion­al Speed­way Corporation

Inter­na­tion­al Speed­way Cor­po­ra­tion is a lead­ing pro­mot­er of motor­sports activ­i­ties, cur­rent­ly pro­mot­ing more than 100 rac­ing events annu­al­ly as well as numer­ous oth­er motor­sports-relat­ed activ­i­ties. The Com­pa­ny owns and/​or oper­ates 13 of the nation’s major motor­sports enter­tain­ment facil­i­ties, includ­ing Day­tona Inter­na­tion­al Speed­way® in Flori­da (home of the DAY­TONA 500®); Tal­lade­ga Super­speed­way® in Alaba­ma; Michi­gan Inter­na­tion­al Speed­way® locat­ed out­side Detroit; Rich­mond Inter­na­tion­al Race­way® in Vir­ginia; Auto Club Speed­way of South­ern Cal­i­for­niaSM near Los Ange­les; Kansas Speed­way® in Kansas City, Kansas; Phoenix Inter­na­tion­al Race­way® in Ari­zona; Chicagoland Speed­way® and Route 66 Race­waySM near Chica­go, Illi­nois; Home­stead-Mia­mi Speed­waySM in Flori­da; Mar­tinsville Speed­way® in Vir­ginia; Dar­ling­ton Race­way® in South Car­oli­na; and Watkins Glen Inter­na­tion­al® in New York. 

The Com­pa­ny also owns and oper­ates Motor Rac­ing Net­workSM, the nation’s largest inde­pen­dent sports radio net­work and Ameri­crown Ser­vice Cor­po­ra­tionSM, a sub­sidiary that pro­vides cater­ing ser­vices, food and bev­er­age con­ces­sions, and pro­duces and mar­kets motor­sports-relat­ed mer­chan­dise. In addi­tion, the Com­pa­ny has a 50 per­cent inter­est in the Hol­ly­wood Casi­no at Kansas Speed­way. For more infor­ma­tion, vis­it the Company’s Web site at www​.inter​na​tion​al​speed​way​cor​po​ra​tion​.com.

About acces­so

acces­so is a lead­ing provider of tick­et­ing, eCom­merce and mobile solu­tions for more than 100 lead­ing leisure venues across North Amer­i­ca. With over 14 mil­lion tick­ets sold online and over 1.2 mil­lion native mobile app down­loads for clients so far, acces­so solu­tions are sup­port­ed 247 to pro­vide a con­tin­u­al focus on user expe­ri­ence and sales results. For more infor­ma­tion vis­it www​.acces​so​.com.