Caesars Entertainment Selects accesso for Ticketing & eCommerce for the Las Vegas High Roller

Caesars Entertainment Selects **accesso** for Ticketing & eCommerce for the Las Vegas High Roller

ORLAN­DO, Fla. (1‑April-2014) – Cae­sars Enter­tain­ment has select­ed acces­so (AIM:ACSO) to devel­op and sup­port the com­pre­hen­sive tick­et­ing frame­work for the Las Vegas High Roller, the world’s tallest obser­va­tion wheel at The LINQ, a $550-mil­lion open air shop­ping, din­ing and enter­tain­ment dis­trict locat­ed at the heart of the Las Vegas Strip.

Using the acces­so Pass­port® tick­et­ing suite allows the High Roller to offer its guests con­ve­nient access to advance tick­et sales through their desk­top com­put­ers, tablets and mobile devices as well as sup­port the new attraction’s onsite sales with tra­di­tion­al point-of-sale, mobile point-of-sale and self-ser­vice kiosks. 

The Las Vegas High Roller will quick­ly become one of the hottest tick­ets in Las Vegas and the acces­so Pass­port solu­tion gives us the flex­i­bil­i­ty we need to offer tick­ets across the full spec­trum of the sales process – at-home, online, mobile devices, and in-mar­ket,” said Eric Eber­hart, gen­er­al man­ag­er of the Las Vegas High Roller. 

The 550-foot-tall High Roller serves as the crown jew­el of The LINQ, a new Las Vegas devel­op­ment designed to be a hub of social activ­i­ty and connectivity. 

It’s an hon­or to have been select­ed to deliv­er our com­pre­hen­sive tick­et­ing solu­tion for an attrac­tion that will quick­ly become one of the world’s most icon­ic,” said Steve Brown, acces­so COO. Today’s trav­el­ers have their mobile devices on them at all times, so by lever­ag­ing this impor­tant and grow­ing chan­nel as a core part of the Acces­so Pass­port solu­tion, we are con­fi­dent the High Roller will quick­ly be rec­og­nized as the most acces­si­ble attrac­tion to buy tick­ets for in Las Vegas.” 

The Las Vegas High Roller is the tallest obser­va­tion wheel in the world. Locat­ed at the end of The LINQ, the High Roller fea­tures 28 glass-enclosed cab­ins that can accom­mo­date up to 40 pas­sen­gers offer­ing stun­ning views of The Strip.