Dream Tickets

Dream Tickets

Reporter Kath Hud­son of Attrac­tions Man­age­ment mag­a­zine recent­ly penned an arti­cle exam­in­ing the advance­ment of tick­et­ing sys­tems and the many cur­rent and upcom­ing trends improv­ing guest expe­ri­ences and expand­ing the operator’s bot­tom line.

An excerpt:

…”Vir­tu­al Queu­ing: Not a new con­cept, but impor­tant because not only does a vir­tu­al queu­ing sys­tem pro­vide anoth­er rev­enue stream, but spend­ing hours in queues can put vis­i­tors off return­ing. More options are on offer now, such as using smart­phones and RFID wristbands. 

By free­ing guests from queue lines, they’re able to enjoy oth­er shows and attrac­tions and spend time in retail and F&B out­lets, increas­ing guest sat­is­fac­tion and in-park spend­ing,’ (says TJ Chris­tensen of Acces­so). It all begins and ends with the guest. We know the sim­pler the process, the bet­ter the guest expe­ri­ence will be, result­ing in high­er per-cap spend­ing and repeat visits.’” 

To read the full sto­ry, click here (pg 90 – 92).