"Personalization is what’s going to define the future of loyalty. The more relevant and helpful we can be, the more our guests choose to come back"
Transformational Performance
Using marketing automation + ticketing data to drive personalization, loyalty, and revenue.
The Challenge
MCP serves a diverse mix of guests from locals, destination travelers, passholders, scenic riders, golfers and lesson participants across its multiple resorts. Their teams needed to move beyond manual segmentation and one-size-fits-all campaigns to deliver communications that reflect what guests actually purchase and experience, without adding complexity for already busy teams.
Eliminate guesswork in segmentation
Increase repeat visitation and loyalty
Deliver consistent brand experiences across resorts
Scale personalization efficiently
Connect ticketing, e-commerce, and marketing systems
The Strategy
By integrating accesso SiriuswareSM (system of record) with Ascent360 (CDP + marketing platform), MCP created a single, unified guest view across all resorts. This connected ecosystem allows marketing teams to build audiences based on real-time transaction and visitation data, replacing manual list pulls and assumptions with precision targeting.
The Results
Stronger engagement performance: Campaigns consistently outperform previous benchmarks, with sustained gains in open and engagement rates
Higher guest value: More targeted messaging contributes to increased ancillary spend across rentals, lessons, and on-site purchases
Operational efficiency at scale: Automation replaces manual processes, enabling teams to execute more with less effort
Cross-resort consistency: Shared tools and data allow teams to replicate successful strategies across multiple mountains
Improved guest readiness: Pre-arrival messaging reduces friction and enhances the on-site experience
The Outcome
By connecting ticketing data with marketing execution, MCP transformed its approach from broad, generic campaigns to precise, experience-driven engagement across the full guest journey. Rather than adding complexity, MCP simplified operations with a connected data foundation, unified guest view and scalable personalization across all properties. The result is a more efficient marketing operation and a more relevant guest experience that continues to drive stronger loyalty and repeat visitation.
Make the business of fun more profitable.
See how accesso can deliver solutions that perform for your venue.
