Email marketing is a vital part of the marketing mix for promoters of live events and performances, but this channel of communication is becoming increasingly cluttered. Every day there are at least 205 billion emails sent worldwide, from personal emails to newsletters and more (Radicati Group). With our inboxes so inundated with messages daily, how do marketers ensure that campaigns are successful, and that their resources are spent wisely? For clients of our accesso ShoWare solution, we have partnered with Emma® to deliver a robust email marketing integration that allows you to easily create, launch and monitor targeted email marketing campaigns directly from your accesso ShoWare account.
At accesso we believe that technology has the power to redefine the guest experience. Our powerful and innovative solutions deliver breakthrough revenue generating technology for our clients around the world so they can focus on providing outstanding experiences to guests. We are excited to announce a new enhancement to our accesso ShoWare solution’s Email Marketing functionality that will help our clients simplify and streamline operations while delivering powerful insights to help increase ticket sales. Watch our webinar video to learn more!
accesso Webinar Series Presents: Building Loyal Patrons with our accesso ShoWare Solution's Memberships Module
Research shows it costs five times more to acquire new customers than it does to retain existing ones. The philosophy behind this is simple: it’s much easier to keep patrons who are already familiar with your venue engaged than it is to start from scratch, finding new customers, making them aware of your venue and performances, and encouraging them to visit. Furthermore, existing patrons are more likely to step into deeper levels of commitment than brand new customers. Watch our webinar to learn more about building loyal patrons with memberships!
accesso Webinar Series Presents: Driving Donations with our accesso ShoWare Solution's Fund Management Features
From global crowdfunding to micro-lending, there are more ways for your patrons to participate in charitable initiatives than ever before. If you are a theatre or performing arts center whose vitality depends on successful fundraising and development initiatives, you know the importance of making the donation process as easy as possible for your donors, giving them a variety of payment options (mailing a check, dropping off cash, or making a donation online with a credit card) to suit their needs, and communicating with them in their desired format, whether by postal mail, email, phone call, or social media. However, there’s another way to reach your charitable donors at an even more convenient time: when they are purchasing tickets to your shows! Watch our webinar to learn more about driving donations with fund management.
accesso Webinar Series Presents: Increase Online Conversions with our accesso ShoWare solution's Enhanced Checkout
In today’s eCommerce landscape, customers expect a shopping experience that is engaging and easy, whether they are using a mobile device, tablet or computer. If a retailer’s page is complicated to navigate, loads slowly, or requires too many steps to complete an order, customers are more inclined to abandon their cart. A study by CPC Strategy found that over 68% of all online shopping carts were abandoned, costing the retail industry over $18 Billion dollars in lost sales. Watch our webinar to learn more about increasing online conversions with enhanced checkout.
Understanding data is the key to optimizing business operations and growing your patron base. Whether it’s knowing how to spend your advertising budget, how to price different sections of your venue, or how to staff your box office, having this information available and easily-digestible can empower you to make decisions that drive the success of your organization forward for many years to come. Watch our webinar to learn more!
A accesso Technology Group plc , empresa pioneira no fornecimento de soluções de tecnologia para lazer, entretenimento e mercados culturais, anunciou hoje, a mudança de sua marca ShoWare para accesso ShoWare.