accesso acquires software specialist The Experience Engine (TE2)

Blooloop today reported that accesso Technology Group plc has acquired theme park software company The Experience Engine (TE2).

TE2 is based in San Diego and was founded in 2013, today boasting an impressive client roster including SeaWorld, Cedar Fair, Merlin Entertainments and the Carnival Corporation. The software created by TE2 uses data analysis to model consumer behavior before, during and after visiting a venue to provide insight into shopping trends and marketing opportunities.

To read the full story, click here.