accesso acquires software specialist The Experience Engine (TE2)

**accesso** acquires software specialist The Experience Engine (TE2)

Blooloop today report­ed that acces­so Tech­nol­o­gy Group plc has acquired theme park soft­ware com­pa­ny The Expe­ri­ence Engine (TE2).

TE2 is based in San Diego and was found­ed in 2013, today boast­ing an impres­sive client ros­ter includ­ing Sea­World, Cedar Fair, Mer­lin Enter­tain­ments and the Car­ni­val Cor­po­ra­tion. The soft­ware cre­at­ed by TE2 uses data analy­sis to mod­el con­sumer behav­ior before, dur­ing and after vis­it­ing a venue to pro­vide insight into shop­ping trends and mar­ket­ing opportunities.

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