accesso Announces Plan To Acquire The Experience Engine (TE2)

**accesso** Announces Plan To Acquire The Experience Engine (TE2)

ORLAN­DO, Fla. (July 12, 2017) – acces­so Tech­nol­o­gy Group plc (AIM: ACSO), the pre­mier tech­nol­o­gy solu­tions provider to leisure, enter­tain­ment and cul­tur­al mar­kets, plans to acquire The Expe­ri­ence EngineTM (TE2) in a move that will pro­vide acces­so the capa­bil­i­ties to offer a height­ened lev­el of per­son­al­iza­tion and real-time mar­ket­ing to cus­tomers across a range of venues includ­ing theme parks, ski resorts, hotels, quick ser­vice food, health­care and oth­er hos­pi­tal­i­ty-focused operations.

The $80 mil­lion acqui­si­tion is the largest in accesso’s his­to­ry, and promis­es to make its exist­ing tech­nol­o­gy solu­tions more pow­er­ful, more cus­tomiz­able, and more ben­e­fi­cial to cus­tomers around the world.

The addi­tion of TE2 is a major step for­ward in the evo­lu­tion of Acces­so and the inno­v­a­tive solu­tions we offer to the broad-rang­ing leisure, attrac­tions and hos­pi­tal­i­ty mar­ket­place,” said Steve Brown, acces­so CEO. Our cus­tomers will have options to con­nect with their guests in new and excit­ing ways – from tick­et­ing to food and bev­er­age, retail, queu­ing and more. Lever­ag­ing TE2’s plat­form means we can offer a more per­son­al­ized cus­tomer expe­ri­ence, bet­ter antic­i­pate guest needs and enhance spend­ing through high­ly-tar­get­ed, real-time interactions.”

The San Diego-based TE2, which serves brands includ­ing Mer­lin Enter­tain­ments, Cedar Fair Enter­tain­ment, Car­ni­val Cor­po­ra­tion and Sea­World Parks & Enter­tain­ment, offers plat­form-as-a-ser­vice (PaaS) tech­nol­o­gy solu­tions that help mar­keters dri­ve engage­ment and rev­enue. The tech­nol­o­gy uncov­ers new lev­els of action­able insights to deliv­er impact­ful and per­son­al­ized expe­ri­ences that cus­tomers want and val­ue, by iden­ti­fy­ing guest behav­iors before, dur­ing and after their visit. 

Join­ing the Acces­so team is per­fect fit for TE2. We’ve long admired the inno­v­a­tive approach Acces­so has tak­en with its focus on high qual­i­ty ser­vice, work­ing with its clients as part­ners and con­tin­u­ing to raise the bar on tech­nol­o­gy,” said Scott Saha­di, TE2 CEO. We now look for­ward to work­ing as part of the Acces­so team and con­tin­u­ing our efforts to improve the guest expe­ri­ence and dri­ve rev­enue results through the use of inte­grat­ed tech­nol­o­gy and insights.”

About TE2

TE2 — The Expe­ri­ence Engine™ Inc. is the leader in expe­ri­ence-dri­ven, per­son­al­ized adver­tise­ment and con­tent deliv­ery for con­nect­ed con­sumers, bridg­ing the phys­i­cal and dig­i­tal brand expe­ri­ence across mobile, wear­ables and oth­er dig­i­tal tech­nolo­gies. TE2 is designed for indus­tries where an in-per­son expe­ri­ence is a crit­i­cal engage­ment oppor­tu­ni­ty, includ­ing hos­pi­tal­i­ty, resorts, theme parks, food, trav­el, edu­ca­tion and health­care. For more infor­ma­tion about TE2, please vis­it www​.the​ex​pe​ri​enceengine​.com.