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accesso Webinar Series Presents: Email Marketing Made Easy with our accesso ShoWare Solution!

Email mar­ket­ing is a vital part of the mar­ket­ing mix for pro­mot­ers of live events and per­for­mances, but this chan­nel of com­mu­ni­ca­tion is becom­ing increas­ing­ly clut­tered. Every day there are at least 205 bil­lion emails sent world­wide, from per­son­al emails to newslet­ters and more (Rad­i­cati Group). With our inbox­es so inun­dat­ed with mes­sages dai­ly, how do mar­keters ensure that cam­paigns are suc­cess­ful, and that their resources are spent wise­ly? For clients of our acces­so ShoWare solu­tion, we have part­nered with Emma® to deliv­er a robust email mar­ket­ing inte­gra­tion that allows you to eas­i­ly cre­ate, launch and mon­i­tor tar­get­ed email mar­ket­ing cam­paigns direct­ly from your acces­so ShoWare account.

accesso Blog Series: Why Millennials, Why Now.

Mil­len­ni­als make up the largest gen­er­a­tion to date, rep­re­sent­ing more than one quar­ter of the Unit­ed States’ pop­u­la­tion and pos­sess­ing more than $600 bil­lion in buy­ing pow­er each year. By 2020, mil­len­ni­als are expect­ed to account for 30 per­cent of retail sales in the Unit­ed States.

accesso Webinar Series Presents: Simple Tips to Increase Online Conversions.

Shop­ping cart aban­don­ment is a major prob­lem fac­ing all online retail­ers, whether you are sell­ing a prod­uct or the expe­ri­ence of attend­ing a live event at your venue. Busi­ness Insid­er recent­ly esti­mat­ed that col­lec­tive­ly, shop­ping cart aban­don­ment amounts to $4.6 tril­lion in lost rev­enue every year. While some of this loss is bound to hap­pen, there are ways that you can min­i­mize it for your orga­ni­za­tion and turn aban­doned shop­ping carts into prof­itable online conversions.

accesso Blog Series: Highlights from our 2017 Seminar!

Edu­ca­tion, net­work­ing, col­lab­o­ra­tion and some pret­ty stel­lar musi­cal per­for­mances – where can you find all of these things in one place? At our acces­so Sir­iusware client seminar!