Managing a single venue can be challenging and complex, so when your business grows to include multiple locations, it can be difficult to find ways to accommodate that growth without seeing exponential increases in cost – and gray hairs! Luckily, new advances in technology have made it easier than ever to manage operations across multiple venues. Making sure you have a clear plan for managing your ticketing and point-of-sale implementation can do wonders for reducing stress, streamlining operations and helping you scale your business in a way that benefits your bottom line.
It’s the day of the big championship game at your ice hockey arena, or perhaps it’s hours before your theatre opens the house for your sold-out matinee. One of your biggest sponsors wants to return some tickets. Maybe it’s an executive who purchased your best luxury suite, or it’s the donor who made a $5,000 contribution to your Education fund. She swings by the box office to make what she expects will be an easy return. Your new ticketing associate, not knowing the identity of this patron, replies with a cheery but firm, “Sorry, no refunds or exchanges.” The donor begrudgingly walks away, questioning their continued participation with your organization. But what if we told you there was a way to avoid all of this?
As with many in our industry, my journey has taken me from operations to support, from front line to leadership, and from Orlando to around the world. The one constant that I can always count on in any role or any culture is that world class guest service is always paramount.
Looking to increase ticket sales and revenue? A creative strategy will often reap the highest benefits and still preserve guest satisfaction. Our accesso ShoWare solution is filled with the tools that venues need to be successful, from Dynamic Pricing to Round Up and many more. Along with these flashy features, many of our core functionality pieces can also be used strategically, yet often go unnoticed. Seat Maps are a prime example. We asked Chris Waldmann, Senior Client Services Manager and Joe Wettstead, Director of Client Success both from our accesso ShoWare team to revisit the art and science of creating seat maps in a recent webinar.