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accesso Webinar Series: Best Practices for Marketing with accesso ShoWare

Most venues have one com­mon goal: to increase rev­enue. Whether your focus is to attract new vis­i­tors, encour­age repeat vis­its or turn sin­gle-tick­et buy­ers into sea­son sub­scribers, your mar­ket­ing cam­paigns can play a major role in ful­fill­ing this goal. With lim­it­ed bud­gets and time, reach­ing the right audi­ence at the right time with a per­fect­ly-craft­ed mes­sage can be chal­leng­ing, and mar­keters are often reluc­tant to devi­ate from tried and trust­ed” strate­gies. Luck­i­ly, there are sim­ple ways you can opti­mize your cam­paigns using the data and tools with­in your tick­et­ing sys­tem to reach new audi­ences and dri­ve growth. In a recent webi­nar, acces­so ShoWare Vice Pres­i­dent of Client Ser­vices Joe Wettstead and Client Ser­vices Man­ag­er Mikala Thomp­son shared their best prac­tices and help­ful tips for marketing. 

7 Reasons to Stop Selling Ticket Vouchers and Switch to An API

A tick­et is one of a venue’s most prized pos­ses­sions. Every sin­gle tick­et rep­re­sents an oppor­tu­ni­ty to pro­vide a mem­o­rable expe­ri­ence to a con­sumer, and every tick­et sale gets you one step fur­ther to a sold-out show. Work­ing with dis­trib­u­tors and pro­mot­ers can be an amaz­ing way to push that last bit of tick­et inven­to­ry over the thresh­old and reach new audi­ences, but if you’re using tick­et vouch­ers or bulk tick­ets, have you con­sid­ered all of the risks? Read on to dis­cov­er sev­en rea­sons why you should stop sell­ing tick­et vouch­ers, and how you can do so with­out dis­rupt­ing your valu­able partnerships.

7 Tips for a Successful Renewal Season

It’s that time again! Sea­son renew­al time can be both exhil­a­rat­ing and stress­ful for a venue. There are so many excit­ing pos­si­bil­i­ties of get­ting patrons offi­cial­ly signed on for anoth­er won­der­ful year of pro­gram­ming, yet so many pieces and parts to jug­gle – from deci­sions on pric­ing struc­tures to sea­son mail­ers, adver­tis­ing and more. Are you focus­ing on the right areas to ensure a smooth tran­si­tion for your loy­al cus­tomers and new sub­scribers? Read on to dis­cov­er our top sev­en tips for a suc­cess­ful renew­al season!