Now and Next for Ski: 2021 and Into the Future
On its surface, ski season participation growth is nothing but promising. Per the National Ski Areas Association (NSAA), a record-breaking 10.3 million participants in the U.S. alone hit the slopes for the 2018 – 19 season. And, even with a premature end to the 2019 – 20 season due to COVID-19, U.S. participation still topped numbers from two seasons prior.