Cedar Fair Extends accesso Passport® Agreement Through 2022

Cedar Fair Extends **accesso Passport**® Agreement Through 2022

Five-Year Exten­sion of eCom­merce Con­tract Con­tin­ues Key Rela­tion­ship with All Cedar Fair Properties

ORLAN­DO, Fla. (Feb 12, 2018) acces­so Tech­nol­o­gy Group plc (AIM: ACSO) the pre­mier tech­nol­o­gy solu­tions provider to leisure, enter­tain­ment, cul­tur­al, and hos­pi­tal­i­ty mar­kets, today announced an exten­sion to its exist­ing eCom­merce agree­ment with Cedar Fair Enter­tain­ment Com­pa­ny (NYSE: FUN), one of the largest region­al amuse­ment-resort oper­a­tors in the world. 

In the exten­sion, Cedar Fair will con­tin­ue to use the award-win­ning acces­so Pass­port tick­et­ing suite to pow­er all of its parks’ eCom­merce ser­vices, pro­vid­ing guests with a sim­ple and respon­sive shop­ping expe­ri­ence that works on all plat­forms includ­ing desk­top, tablet and mobile devices. The agree­ment is active now and con­tin­ues through Decem­ber, 2022. Finan­cial terms are not being disclosed.

This agree­ment demon­strates our com­mit­ment to enhanc­ing the guest expe­ri­ence, which for many begins online,” said Bri­an With­erow, Chief Finan­cial Offi­cer, Cedar Fair. Acces­so is the pre­mier ecom­merce solu­tions provider in the indus­try; because they con­tin­ue to grow and add capa­bil­i­ties, we can be sure we’ll have access to lead­ing edge tech­nol­o­gy that enhances how our guests inter­act with us online. We expect even more seam­less inte­gra­tion between mobile apps and plat­forms in the future, and we look for­ward to con­tin­u­ing this suc­cess­ful relationship.” 

The acces­so Pass­port tick­et­ing suite is a com­pre­hen­sive, easy-to-use, cloud-based solu­tion that process­es tens of mil­lions of tick­ets every year for top attrac­tions around the world, enabling oper­a­tors to max­i­mize up-sell poten­tial and cross-sell with ease to dri­ve greater rev­enue. Offer­ing PCI Lev­el 1 cer­ti­fi­ca­tion and 247 client sup­port, the acces­so Pass­port eCom­merce engine allows clients to deliv­er a beau­ti­ful and intu­itive shop­ping expe­ri­ence to guests on any device, while dynam­i­cal­ly con­fig­ur­ing up-sell­ing mes­sag­ing and cross-sell­ing prod­ucts through­out the pur­chas­ing process.

We have enjoyed a tremen­dous rela­tion­ship with Cedar Fair for many years, and the exten­sion of this agree­ment will allow us to lever­age our full breadth of expe­ri­ence to deliv­er world-class solu­tions that enhance their guest expe­ri­ence,” said acces­so CEO Steve Brown.

About acces­so® Tech­nol­o­gy Group

At acces­so, we believe tech­nol­o­gy has the pow­er to rede­fine the guest expe­ri­ence. Our patent­ed and award win­ning solu­tions dri­ve increased rev­enue for attrac­tion oper­a­tors while improv­ing the guest expe­ri­ence. Cur­rent­ly serv­ing over 1,000 clients in 27 coun­tries around the globe, accesso’s solu­tions help our clients stream­line oper­a­tions, gen­er­ate increased rev­enues, improve guest sat­is­fac­tion and har­ness the pow­er of data to edu­cate busi­ness and mar­ket­ing decisions.

acces­so stands as the lead­ing tech­nol­o­gy provider of choice for tomorrow’s attrac­tions, venues and insti­tu­tions. We invest heav­i­ly in research and devel­op­ment because our indus­tries demand it, our clients ben­e­fit from it and it makes a pos­i­tive impact on the guest expe­ri­ence. Our inno­v­a­tive tech­nol­o­gy solu­tions allow venues to increase the vol­ume and range of on-site spend­ing and to dri­ve increased trans­ac­tion-based rev­enue through cut­ting-edge tick­et­ing, point-of-sale, vir­tu­al queu­ing, dis­tri­b­u­tion and expe­ri­ence man­age­ment software.

As the pre­mier tech­nol­o­gy solu­tions provider to leisure, enter­tain­ment, cul­tur­al, hos­pi­tal­i­ty and health care mar­kets, accesso’s com­mit­ment to improv­ing the guest expe­ri­ence and help­ing our clients increase rev­enue is the core of our busi­ness. Many of our team mem­bers come from back­grounds work­ing with­in the attrac­tions and cul­tur­al indus­try. In this way, we are expe­ri­enced oper­a­tors who run a tech­nol­o­gy com­pa­ny serv­ing attrac­tions oper­a­tors, ver­sus a tech­nol­o­gy com­pa­ny that hap­pens to serve the mar­ket. Our staff under­stands the day-to-day oper­a­tions of man­ag­ing com­plex venues and the chal­lenges this cre­ates, and togeth­er we strive to pro­vide our clients and their guests with tech­nol­o­gy that empow­ers them to do more and enjoy more. From our agile devel­op­ment team to our ded­i­cat­ed client ser­vice spe­cial­ists, every team mem­ber knows that their pas­sion, integri­ty, com­mit­ment, team­work and inno­va­tion are what dri­ve our success.

acces­so is a pub­lic com­pa­ny, list­ed on AIM: a mar­ket oper­at­ed by the Lon­don Stock Exchange. For more infor­ma­tion, vis­it www​.acces​so​.com. Fol­low acces­so on Twit­ter, LinkedIn and Face­book.

About Cedar Fair Enter­tain­ment Company

Cedar Fair Enter­tain­ment Com­pa­ny (NYSE: FUN”), one of the largest region­al amuse­ment-resort oper­a­tors in the world, is a pub­licly trad­ed part­ner­ship head­quar­tered in San­dusky, Ohio. Focused on its mis­sion to become THE place to be for FUN,” the Com­pa­ny owns and oper­ates 11 amuse­ment parks includ­ing its flag­ship park, Cedar Point, along with two out­door water parks, one indoor water park and four hotels. It also oper­ates an addi­tion­al theme park under a man­age­ment con­tract. Its parks are locat­ed in Ohio, Cal­i­for­nia, North Car­oli­na, South Car­oli­na, Vir­ginia, Penn­syl­va­nia, Min­neso­ta, Mis­souri, Michi­gan and Toron­to, Ontario.