You’ve put blood, sweat and tears into planning the launch of your first mobile app. It’s going to be a feature-rich, (mostly) bug-free application that you believe customers will love and adds value to your business. You have a robust go to market strategy including thousands of planned dollars towards marketing the app as soon as it’s released on the Apple & Google Play stores. But how do you know it’s successful, post-launch? How can you prove that it enhances the customer experience and simultaneously drives toward your company’s goals? If you can continually prove your app’s value to internal decision-makers via cold, hard KPIs and metrics.
From international conglomerates to single-location attractions, ski resorts to live entertainment venues, popular historical sites and more, every business relies on a chain of suppliers to keep day-to-day operations running smoothly. And, regardless of market segment, scope of operations or number of employees, every business can benefit from taking a closer look at how to make the most of each link in their chain.
VentureBeat recently published an article on Carnival’s new OceanMedallion™ wearable that uses accesso’s TE2 technology to revolutionize the guest experience on cruises. The wearable uses secure and encrypted technology to provide guests with a faster check-in process, seamless mobile ordering, the ability to instantly unlock their cabin, wayfinding and instant location awareness and more. As a result, guests have a more personalized and frictionless experience, operators better understand how to anticipate their needs and ship captains have the peace of mind by knowing where everyone is located.
Last week, the accesso team traveled to sunny San Diego for the 2019 National Ski Areas Association Tradeshow and Conference to meet with some of the greatest minds in the industry. We left the event feeling inspired and excited about the future of the ski industry! Read on to hear why.
Ticketing Business News shared details on accesso’s expanded partnership with Merlin Entertainment to provide ticketing, virtual queuing and guest experience solutions for The Bear Grylls Adventure in Birmingham, England. The attraction will utilize the accesso Prism wearable device, named “The Bear Tag,” as well as accesso Passport ticketing and The Experience Engine to deliver an immersive guest experience.
accesso and Merlin Entertainments take long-standing partnership to new heights at The Bear Grylls Adventure
Park World shared news of accesso’s expanded partnership with Merlin Entertainments to provide a seamless guest experience at The Bear Grylls Adventure in Birmingham, England. The attraction will be using accesso’s ticketing, queuing and guest experience management platforms in addition to the accesso Prism wearable device which it will call the “BearTag.”
Blooloop shared details on accesso’s integrated ticketing, queuing and guest experience suite it has implemented for Merlin Entertainments at The Bear Grylls Adventure. Notably, Merlin will be using the accesso Prism wearable device, which it has named the BearTag, to help guests experience more out of their day. The BearTag will provide guests with a personalized itinerary and guide them through their experience at the indoor adventure center, allowing them to receive live messages and reservation notifications, make cashless payments for meals and merchandise, and claim free photos.
Amusement Today shared news of accesso’s partnership with Village Roadshow Theme Parks to elevate the guest experience. The new partnership, unveiled at the 2018 IAAPA Attractions Expo, will bring a holistic integration of accesso’s eCommerce ticketing, virtual queuing and guest experience management technology solutions to Australia’s largest theme park operator.
Ticketing Business News posted an article on accesso’s new strategic partnership with Village Roadshow Theme Parks to elevate the guest experience. The landmark agreement will strive to set a new operational standard for the attractions industry by allowing theme parks to engage with guests at every potential touchpoint using data gathered from accesso’s integrated queuing, ticketing and guest experience management solutions.
Blooloop shared news of accesso’s strategic partnership with Village Roadshow Theme Parks to elevate the guest experience. Village Roadshow Theme Parks, Australia’s largest theme park operator, will be utilizing an integration of accesso’s queuing, ticketing and guest experience management solutions across its properties on the Gold Coast.
INTIX (International Ticketing Association) shared news of accesso’s strategic partnership with Village Roadshow Theme Parks to elevate the guest experience.
Reporter John Harrington of Proactive Investors shared news of accesso’s new partnership with Village Roadshow Theme Parks. Village Roadshow will combine the accesso Passport eCommerce ticketing platform with accesso LoQueue virtual queuing and The Experience Engine (TE2) to improve the guest experience across its Gold Coast properties.
accesso Technology Group plc (AIM: ACSO) and Village Roadshow Theme Parks, Australia’s largest theme park operator, today announced a partnership that marks the first holistic integration of the accesso queuing, ticketing, and guest experience management solutions tailored to the attractions industry.
Every business wants to create an amazing app experience, something that increases conversions and has lovable and useful features all wrapped up in an engaging user interface. Implementing effective marketing copy within your app is equally important, yet is often understated. It’s easy to think that engaging website copy will translate into similarly engaging app copy, but that isn’t necessarily the case. We’ve come up with these 5 tips to remove that learning curve and give your in-app marketing a boost to grow user satisfaction, increase app store ratings and drive conversions for your brand.
We’ve just returned from a week of learning, networking and fun at our 2018 accesso Client Seminar in sunny San Diego, and based on the feedback we’ve received, this has been one of the best years yet! It was so much fun to catch up with familiar faces and to meet some of our new clients. This year, we were pleased to welcome over 225 attendees from 106 venues for intensive software training, collaborative roundtable sessions, breezy beachside breakfasts and tropical-themed evening events. Read on to discover more highlights from our week in paradise.
It’s lunchtime at your theme park and the lines are wrapped all the way around the pizza shop next to your newest thrill ride. Your guests are getting impatient, the staff is feeling slammed and it’s only 12pm. If only you could direct your guests to the pizza shop in the kids’ area that has virtually no lines. Now, you can!
A location-based experience management platform is a tool that allows venues to send real-time, interactive content to visitors before they arrive, during their visit and after they leave. Organizations from theme parks to hotels, quick-service restaurants to hospitals are leveraging this tool to create better experiences for their guests that pay off in a multitude of ways.
As 2018 quickly approaches, it’s time for organizations to give serious thought to how they will address the customer experience in the coming year. In recent years, companies in all industries have recognized that it’s no longer safe to compete on product and price alone, and have prioritized customer experience (CX) efforts accordingly. Increasingly, marketers are taking a data-driven approach to CX that allows them to deliver highly-personalized, immersive experiences that make customers feel special and want to return to their brand again and again. As a result, we anticipate that 2018 will bring the highest expectations for a valuable and memorable experience from customers yet, as well as the highest risk of losing these customers to the competitors who can beat you to it.
User Testing is the practice of connecting with real users to observe them interacting with your product and to understand the goals they want to achieve while using it. It often surfaces pain points in the digital experience that may be a barrier to achieving these goals. This insight is indispensable to building a product that users really want, will continue to use, and will ultimately recommend to others. Simply put, User Testing can be an effective way to predict your Theme Park app’s success and profitability.
Are you utilizing the full potential of your guest data? At accesso, helping you develop deeper, richer customer experiences is our top priority and is what unites all our product suites whether ticketing, point-of-sale, queuing, or distribution. Our newest product, The Experience Engine (TE2), takes this a step further, launching you into an entirely new frontier for understanding and curating your customer journey every step of the way.
Ticketing Business News today reported that technology solutions provider accesso has acquired The Experience Engine (TE2), a San-Diego-based marketing technology company.
Reporter Mike Freeman of The San Diego Union Tribune today shared news that The Experience Engine (TE2), a marketing software firm for theme parks and cruise lines, has been acquired by London-based accesso Technology Group.
Reporter Marco Santana of the Orlando Sentinel recently reported that accesso, an Orlando technology company, is about to expand its product portfolio.
Blooloop today reported that accesso Technology Group plc has acquired theme park software company The Experience Engine (TE2).